[NEWS] Adult Swim Charts Record Ratings in 2002 for Adults

**livingfruitvirus** · 11-05-2002, 08:14 PM

Cartoon Network’s ADULT SWIM Charts New 2002 Ratings Record for Adults 18-34

Fueled by new episodes of its branded original comedies for adults on Sunday nights-Home Movies (10 p.m.), Sealab 2021 (11 p.m.), Aqua Teen Hunger Force (11:15 p.m.) and The Brak Show (11:30 p.m.)-Cartoon Network set a new 2002 ADULT SWIM ratings record for adults 18-34 (0.9), up 50% compared to last year’s performance (0.6). Additional highlights for both the Sunday and Saturday (dedicated to exclusive action-adventure programming) late-night animation franchise vs. the same time period last year follow:

· Delivery of adults 18-34 on Sunday night grew 55% (432,000 viewers).

· Delivery and ratings of adults 18-49 on Sunday also increased by 59% and 25%, respectively.

· On Saturday night, persons 12-24 rating jumped a whopping 333% (1.3) and delivery mushroomed by 372% (496,000 viewers).

· Delivery of adults 18-34 on Saturday night improved by 62% (254,000) while ratings grew by 67% (0.5).

· Delivery and ratings of adults 18-49 on Saturday expanded by 39% and 33%, respectively.

· ADULT SWIM delivery has shown significant increases for nine straight weeks (since the franchise’s one-year anniversary on Sept. 2), while ratings have shown gains for the last seven weeks.

During weekday mornings, Cartoon Network’s original series Baby Looney Tunes (9 a.m.), from Warner Bros. Animation, helped ignite growth among the network’s key kids audiences. Kids 6-11 ratings (1.4) grew 40% and delivery increased by 43% (256,000) vs. the same time period last year. Ratings for kids 2-5 (3.1) improved by 24% and delivery rose by 26% (362,000).

Cartoon Network’s ADULT SWIM, a twice-weekly block of original and acquired animation aimed at adults 18-34, has been a hit since its launch in September 2001, posting impressive ratings and delivery growth among its target demo of adults 18-34. Cartoon Network’s ADULT SWIM attracts more viewers 18-34 in its time period than such key cable competitors as Lifetime, Fox News, USA, The Discovery Channel, A&E, History Channel, TNN, TV Land, FX, VH1, Sci-Fi and Home & Garden.

Cartoon Network, currently seen in 82.1 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.’s 24-hour, ad-supported cable service offering the best in animated entertainment. Cartoon Network’s Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).

[SRC: CN Press]

**Karl Olson** · 11-05-2002, 08:21 PM

No wonder they are going to daily AS. AS is really paying off.

**JDuncan** · 11-05-2002, 08:24 PM

I guess new WS shorts really brings in the viewers.

**meatwad945** · 11-05-2002, 08:32 PM

GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

ADULT SWIM HELLLLLLLLLLLLLLLLLLLLLLLL YEAH

**adultswimfan** · 11-05-2002, 08:45 PM

GO ADULT SWIM!

**Travis** · 11-05-2002, 08:52 PM

Home & Garden is really major a competitor to Adult Swim.

**Masamune2052** · 11-05-2002, 09:03 PM

Give it some time, plus the passing of new DBZ episodes, and Adult Swim will become more popular than Toonami. The upcoming Adult Swim Marathon is proof.

**sl4** · 11-05-2002, 09:27 PM

Woah.

Wasn't Adult Swim like the least-watched thing on TV, just last month?

Great to hear it, I hope it keeps going up.

**Masamune2052** · 11-05-2002, 09:34 PM

Originally posted by superloud4
Woah.

Wasn't Adult Swim like the least-watched thing on TV, just last month?

Great to hear it, I hope it keeps going up.

Yah, and last month some shows went into their 12th rerun.