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  1. #1
    The Master C is offline Member
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    Will Adult Swim ever rebrand?

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    We've been seeing the same bumps for almost 10 years now. The [as] bumps look very boring to me now. I wonder if 2013 will finally be the year that [adult swim] rebrands...

    I personally like this one:
    http://youtu.be/9s7tqUkLWjs
    http://youtu.be/u3NXaVRcwz8

    Even though the above rebrand is meant for an [as] network, I think it would be a great rebrand for the block.
    Last edited by The Master C; 01-04-2013 at 11:13 PM.

  2. #2
    Ishtar is offline Senior Member
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    If a rebrand ever happens, the one thing I hope doesn't change is the commercial break format. Unlike CN proper, AS has kept the "one commercial break during a show/one commercial break between shows" format, along with not marginalizing the end credits of each show. CN, like most channels these days, has adopted the "three commercial breaks during a show" format since 2004. I know it's a minor nitpick, but I far prefer viewing shows with minimal interruptions.

  3. #3
    The Master C is offline Member
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    Quote Originally Posted by Ishtar View Post
    If a rebrand ever happens, the one thing I hope doesn't change is the commercial break format. Unlike CN proper, AS has kept the "one commercial break during a show/one commercial break between shows" format, along with not marginalizing the end credits of each show. CN, like most channels these days, has adopted the "three commercial breaks during a show" format since 2004. I know it's a minor nitpick, but I far prefer viewing shows with minimal interruptions.
    I hope that doesn't change, either. If it does, then Toonami would have to make extra bumpers like "(show name here) will be right back" and "(show name here) now continues".

  4. #4
    Sketch's Avatar
    Sketch is offline not like those other old guys
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    Quote Originally Posted by The Master C View Post
    We've been seeing the same bumps for almost 10 years now. The [as] bumps look very boring to me now. I wonder if 2013 will finally be the year that [adult swim] rebrands...

    I personally like this one:
    Adult Swim Network Identity Rebrand Exercise - YouTube
    Adult Swim Network Identity Rebrand Ver. 2 - YouTube

    Even though the above rebrand is meant for an [as] network, I think it would be a great rebrand for the block.
    That's a very slick look that would have been great for ASA if Toonami didn't come back.

    It's hard to imagine Adult Swim without the black and white bumps. That's where a lot of their personality is visible to the viewers. Some people even watch the shows on Adult Swim because of the text bumps.

    All kids out of the pool and the custom life guard bumps were fun though so they could probably come up with something else eventually.

    Here I thought this thread was going to talk about renaming Adult Swim and that's something they should possibly consider but they live by a "if it's not broken, don't fix it" policy.

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  5. #5
    The Master C is offline Member
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    They could rename Adult Swim, but I doubt they would want to.

  6. #6
    vegeta95748's Avatar
    vegeta95748 is offline Member
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    I honestly can't picture adult swim any other way than they are right now. i can remember back to the swimming pool days, but it's just really hard to imagine all of [as] being like that now. A rebrand like you talk about could work really well for them, but I think i'd still miss the black and white bumps.

  7. #7
    Kitschensyngk's Avatar
    Kitschensyngk is offline wants to be on your team
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    I would think that white text on a black screen is very cheap to make, so maybe that's why they've stuck with it for so long.

    Probably why the new Toonami recycled its 2005 packaging.

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  8. #8
    The Master C is offline Member
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    Maybe they just don't have the money to rebrand yet. I would also like to see Toonami rebrand with a different TOM (like the conceptual TOM 4 pictured below), but that'll come when they get more money.

    Adult Swim could do the bumps in the font displayed in the 1st post of the thread if (by an extremely remote chance) they rebrand to the style in the 1st post.
    Last edited by The Master C; 01-05-2013 at 04:44 PM.

  9. #9
    trance2009's Avatar
    trance2009 is offline Fun to play with not to eat
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    AS' trademark has become abstract, sarcastic humor in a very minimalist fashion, so if it works, it ain't gonna be fixed.

  10. #10
    The Master C is offline Member
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    It's gonna stop working sometime...

  11. #11
    Sketch's Avatar
    Sketch is offline not like those other old guys
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    Is it?

    That's been working for them for nearly a decade.

    The great thing about the simplistic cards is they'll never run out of material for them because they talk about all kinds of stuff with them.

    I dare say that Adult Swim without those sarcastic and somewhat informative cards is like Toonami without a host and clever bumpers using show footage.

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  12. #12
    CartoonNetRulzz's Avatar
    CartoonNetRulzz is offline a.k.a. BlooMac
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    Considering this, maybe there won't be a new logo any time soon.
    Stay tuned for updates!

  13. #13
    Sketch's Avatar
    Sketch is offline not like those other old guys
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    One might argue the AS logo has never been "interesting"

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  14. #14
    Mixiboi is offline Member
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    Eventually it will happen....Look at Nick, or even Cartoon Network...

    But it'll probably be when none of us watch it anymore...

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