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DreamWorks Has Second Thoughts on Release Strategy

by on February 25, 2011

A recent article in The Hollywood Reporter states that Dreamworks Animation CEO Jeffrey Katzenberg may be backtracking on the studio’s current output plan of three films a year on a biennial basis.

While the plan remains in place through 2012, Katzenberg said that the company will play it by ear from that point on.

The article goes on to mention that fourth-quarter financial results for the company were a little lighter than expected.

When asked if films like Despicable Me would inspire the studio to take on less expensive projects Katzenberg replied by calling the film “terrific” and that budgets are down to $130 million on this year’s films as compared to the average of $140 million budgets on the movies released in 2010.

Katzenberg remains hopeful and mentioned the expansion of two key franchises in various media and tie-ins when an analyst inquired about the possibility to merge with a larger company to emulate a strategy that would yield success not unlike Disney’s.

Quote Originally Posted by The [I]Hollywood Reporter[/I]

“Does Disney have more levers to pull?” Katzenberg asked the analyst before answering the question himself. “They do. But they also have an 80-year head start.”

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