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PR: "Dora Saves the Mermaids" Premieres Monday, November 5, at 7:00 PM on Nickelodeon

by on October 22, 2007





Dora the Explorer: Dora Saves the Mermaids DVD Available Nationwide

(*Art and screeners available upon request)

NEW YORK, October 22, 2007 – Preschoolers will join the world’s most beloved little Latina heroine on a fin-tastic adventure, cleaning up the ocean to save the underwater Mermaid Kingdom on Dora the Explorer’s new hour-long, primetime TV movie “Dora Saves the Mermaids” premiering Monday, November 5, from 7:00 p.m. – 8:00 p.m. (ET/PT) on Nickelodeon. After more than seven years on the air, Nick Jr.’s Dora the Explorer continues to reign as one of the top-rated preschool series on commercial television.

An international phenomenon, Dora the Explorer is broadcast all over the world, teaching the majority of her viewers English rather than Spanish. Syndicated to TV broadcasters in 125 markets and translated in 24 languages, Dora the Explorer is among one of the top rated preschool shows in nearly every major television market around the world across broadcast and cable.

“Preschoolers will delight as Dora dons a set of fins in her next big primetime movie filled with infectious songs and a fantastical undersea world,” said Brown Johnson, Executive Vice President, Executive Creative Director, Nickelodeon Preschool. “And, as always, the stakes are high — she’s a mermaid on a mission to save the ocean from pollution! Environmental messages are important at every age, and Dora empowers kids to feel that even the littlest hands, and fins, can make a difference.”

In support of “Dora Saves the Mermaids,” beginning Monday, October 22, Nick Jr. will premiere a new on-air PSA featuring Cameron Diaz, Dora, and real kids encouraging the viewers at home to help keep our oceans clean. In addition, beginning Monday, October 29, Nick Jr. Video, Nick Jr.’s broadband video service available on Nickjr.com, will feature a never-before-seen music video and 2-minute “sneak peek” from the “Dora Saves the Mermaids” TV movie. The exclusive content will also be available on wireless carriers, beginning Monday, October 29.

It’s Clean-Up the Beach Day, and Dora and Boots are cleaning up garbage when they find a singing clam, who tells them the story of Mariana the Mermaid. Mariana lives in the Mermaid Kingdom at the bottom of the ocean and one day, a mean octopus dumped garbage on the kingdom, making all of the mermaids and mermen sick. When Mariana found a magic crown, she wished the garbage away and the kingdom was beautiful again. But after a huge storm washed the crown away, the octopus returned, dumping more garbage over their beautiful home. Dora and Boots want to save the Mermaid Kingdom and with the viewer’s help, they find the crown washed ashore on the beach.

After checking the Map, the duo set off on a magical adventure to Mermaid Kingdom. They travel across the Sea Shell Bridge, join the pirate piggies in a conga line through Pirate Island, and call upon animal rescuer Diego to help them ride dolphins across the Silly Sea. Even Swiper helps them swipe garbage along the way. When Dora and Boots finally make it to the Mermaid Kingdom, Mariana gets captured by the octopus. So Dora puts on the crown and upon being granted her one wish to save the Mermaid Kingdom, she turns into a mermaid, herself!

The recent DVD release Dora the Explorer: Dora Saves the Mermaids, created by Nickelodeon Home Entertainment and distributed by Paramount Home Entertainment, is currently available in retail stores nationwide. The Dora Saves the Mermaids DVD will feature the title hour-long TV movie, two additional Dora the Explorer adventures, “Fish Out of Water” and “Treasure Island,” plus music videos from Nick Jr.’s newest music series Yo Gabba Gabba!

Nick Jr.’s award-winning website (www.nickjr.com) will feature an interactive game and activities to complement the premiere of “Dora Saves the Mermaids.” Beginning Wednesday, October 17, Nick Jr.com will feature the “Dora’s Mermaid Adventure” game where kids help Dora find the magic crown that will turn her into a mermaid. Players pick up garbage on the beach and in the sea with her special vacuum pack to restore order in the Mermaid Kingdom. Additionally, NickJr.com will feature a photo gallery of kids in Dora Mermaid outfits, plus mermaid-themed printables, eco-friendly activities and more.

Dora the Explorer is a play-along, animated adventure series starring Dora, a seven-year-old Latina heroine whose adventures take place in an imaginative, tropical world filled with jungles, beaches and rainforests. Dora explores her world just as preschoolers do everyday, and the show is designed to actively engage its audience in an interactive quest using a variety of learning techniques.

In every episode, Dora and Boots invite the audience to participate in an exciting adventure, where each step of their journey consists of a problem or puzzle that Dora and the audience must think their way through in order to solve the next problem. Dora is proudly bilingual and uses her knowledge of English and Spanish to communicate with her friends, overcome obstacles and reach her goals. In each episode, Dora teaches a Spanish word or phrase to the viewers and then asks them to use it to solve a problem and forge ahead. Ultimately, Dora and her best friend, Boots, triumph, and the story always ends with a “We Did It!” anthem.

Dora the Explorer was created by Chris Gifford, Valerie Walsh and Eric Weiner. Gifford and Walsh serve as executive producers on the series. “Dora Saves the Mermaids” was written by Walsh.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. – 2:00 p.m. (ET/PT). Completely dedicated to preschoolers ages 2-5, Nick Jr.’s Emmy, Peabody and Parents’ Choice Award-winning programs are curriculum based, fun and commercial free. At Nick Jr., kids play to learn with innovative, original shows created just for them.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

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