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Dora Explores New Ratings Heights

by on January 21, 2005

Nick Jr.’s one-hour Dora the Explorer special, “Dora’s Pirate Adventure,” hit a milestone this week and became the series’ highest-rated special ever.

The special aired Monday, January 17, from 11:00am -12:00pm (ET/PT) and averaged 12.5/1.5 million in the kids 2-5 demographic, up +42% over last year’s like time period. With total viewers, “Dora’s Pirate Adventure” averaged 3.4 million persons 2+, up +15% from last year.

These record ratings make this special the third highest-rated Nick Jr. special ever to air.

[Source: PR Newswire]

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