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Disney Joins Initiative to Develop China Animation Industry

by on April 18, 2012

The Walt Disney Company has announced that it will join an initiative to develop China’s animation industry, teaming with an animation arm of China’s Ministry of Culture and China’s largest Internet company Tencent Holdings Ltd. to develop local Chinese animation talent. The initiative mirrors the recently announced joint venture between DreamWorks Animation, the Shanghai Media Group, and Shanghai Alliance Investment that will be producing original animated and live-action content in Chinese for both the Chinese and overseas markets.

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