Disney Channel Ratings: February 5-11
Disney Channel has announced ratings highlights for the week of February 5-11, 2007.
For the week, Disney Channel finished as basic cable’s No. 1 network in Total Day in Tweens 9-14 (1.9 rating – tied Nick). Disney Channel also ranked No. 1 in Prime versus all basic cable for the 97th straight week in Kids 6-11 and for the 93rd week in a row in Tweens 9-14.
The 2-hour fourth season launch of Kim Possible on Saturday (8:00-10:00 p.m.) made Disney Channel TV’s most-watched channel (broadcast and basic cable) in the time period in Kids 6-11 and Tweens 9-14, as well as basic cable’s No. 1 network in Total Viewers (3.13 million).
Turning to Playhouse Disney, boosted by an all-around solid week for its original series, Playhouse Disney netted the block’s best ratings in almost two months (week of 12/18/06) in Kids 2-5 (456,000/2.9 rating), surpassing year-ago levels (week of 2/6/06) by 38%. This week (Feb. 5-11), Disney Channel netted its third highest delivery ever in the daypart in the key kid demo.
For more information, click here to view the full press release.