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Disney Backpedals on Merida Redesign, “Dia de los Muertos” Trademark Application

by on May 16, 2013

Brave's Merida Originally and as Disney PrincessA report on Deadline.com cites anonymous Disney sources that a proposed redesign of Brave‘s Princess Merida does not match a widely publicized image that has drawn a firestorm of controversy, including sharply critical comments from Brave co-director Brenda Chapman (who was replaced as director late in the development process and is currently working for DreamWorks Animation SKG, Inc). Chapman described the redesign as “a blatantly sexist marketing move” that sent the wrong messages with its “sexy ‘come hither’ look and the skinny aspect of the new version,” in contrast to the way, “Merida was created to break that mold — to give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance.” The redesign drew over 200,000 signatures on a petition in protest addressed to Disney CEO Bob Iger. The Deadline.com sources add that the actual Merida re-design is “tamer” than the one circulated on the web, and is set to appear on a limited run of licensed products this summer and fall.

The Deadline.com report adds that Disney has backed away from a trademark application for “Dia de los Muertos,” the November Mexican holiday which is the inspiration for an upcoming Pixar movie. The trademark application drew strong criticism on social media platforms. Disney has stated that the title of the film will change, resulting in the withdrawal of the trademark application.

(additional material from Animation World Network)

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