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"Despicable Me" Racks Up $25M in First-Day DVD Sales; Analyst Predicts Softer Market

by on December 20, 2010

Universal Studios Home Entertainment has issued a press release trumpeting the fact that Despicable Me racked up nearly $25 million in sales on its first day of release on DVD, Blu-ray disc, and digital download. The news stands in contrast to Hollywood analyst Richard Greenfield’s warnings to his clients that family-friendly DVDs are showing signs of endemic sales softness, declaring that Disney/Pixar is seeing underwhelming results for Toy Story 3 and predicting less-than-expected sales numbers for DreamWorks Animation’s Shrek Forever After. According to Greenfield, family-friendly film sales are being replaced with rentals, also noting the fourth Shrek’s relatively disappointing box office and the general lack of marketing around the title. (Cartoon fans may remember Greenfield as the Wall Street analyst who famously predicted Disney/Pixar’s Up would be a flop because of its lack of merchandising opportunities, followed by a public retraction after the movie turned out to be a hit.)

The full press release follows, along with several clips from the bonus features on Despicable Me:

Minion Madness Explodes Across The Country as
Despicable Me Dominates on Blu-ray and DVD
Ringing In $25 Million its First Day in Stores

Universal’s $500 Million Comedy Sensation is on Track to Become the Second- Biggest Animated Home Entertainment Release of 2010

Universal City, California, December 15, 2010 – The world’s funniest evil genius saw his plans for world domination come true when Despicable Me made off with first-day sales on Blu-ray, DVD and digital download of nearly $25 million on December 14. Fueled by the exclusive debut of three all-new mini-movies on DVD Double Pack, Blu-ray Combo Pack and 3D Combo Pack starring the film’s wildly popular Minions, the mega-hit animated family comedy sold well over one million units to consumers (excluding rentals) in its first 24 hours of release and is poised to become the second biggest-grossing animated home entertainment title of the year.

“Despicable Me is one of the most creative, beloved and successful animated features of all time, as evidenced by its resounding critical acclaim and extraordinary global box-office earnings of over half a billion dollars,” said Craig Kornblau, President, Universal Studios Home Entertainment. “In providing consumers with exceptional all-new mini-movies and the greatest choice of platforms across DVD, Blu-ray and Blu-ray 3D, Despicable Me has rocketed to the top of everyone’s gift list and has assumed the coveted position as the must-own release of the holiday season.”

The title’s explosive first-day sales were also aided by Universal’s groundbreaking “Minion Madness” promotion, a points-based reward and social media program spotlighting the film’s beloved mischief-makers, the Minions. Fans can register to participate in creative interactive activities that earn points toward prizes ranging from gift cards to all-expense-paid vacations. To date, registered users have earned more than one million minion points and shared thousands of pieces of fan art, fan photos and more at www.minionmadness.com . Running through January 2011, “Minion Madness” will award more than 15,000 prizes to registered users.

Despicable Me is the hilarious tale of Gru, the self-proclaimed “World’s Greatest Villain,” whose plot to pull off the craziest crime of the century is turned upside down by three adorable orphans. The latest film from producer Chris Meledandri (Ice Age, Dr. Seuss’ Horton Hears a Who!), it features an unforgettably funny all-star voice cast including Steve Carell, Jason Segel, Miranda Cosgrove, Academy Award® winner Julie Andrews, Russell Brand, Kristen Wiig, Will Arnett, Danny McBride, Jack McBrayer and Jemaine Clement.

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.








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