Twentieth Century Fox Licensing and Merchandising has named Michael Peikoff as VP of licensing, World Screen reports. In his new position, Peikoff will oversee the company’s U.S. licensing business with specific oversight of the category management team, its list of domestic licensees, and retail initiatives.
HIT Entertainment has signed up toy licensee RC2 Corporation as a new underwriter for the Thomas & Friends TV series, World Screen reports. Through the partnership, RC2’s Learning Curve brand will receive 15-second credits at the open and close of Thomas & Friends. In addition to on-air messaging, the program will include cross-sell and promotional […]
Karl M. von der Heyden has been elected to serve on DreamWorks Animation’s Board of Directors, the company announced yesterday. Mr. von der Heyden previously served executive positions at PepsiCo, Inc; RJR Nabisco; Metallgesellschaft Corp.; and H.J. Heinz Company. He currently serves on the boards of Aramark, Inc.; Federated Department Stores, Inc.; PanAmSat Corp.; and […]
The Game Factory has signed a major international publishing agreement with Cartoon Network Enterprises to develop, launch, and market a new arcade racing videogame for Nintendo DS and Sony PlayStation 2 based on the Cartoon Network original animated series The Powerpuff Girls, Cow & Chicken, Courage, the Cowardly Dog, I Am Weasel, Johnny Bravo, and […]
The misfit band of characters from Walt Disney Pictures’ animated comedy Chicken Little will be featured at McDonald’s from October 28, 2005 through November 22, 2005. McDonald’s guests will receive one of eight characters inspired by the film with the purchase of a Happy Meal or Mighty Kids Meal at participating restaurants nationwide, while supplies […]
Warner Bros. Consumer Products today announced that they have C21Media the LEGO Group the construction toy license for DC Comics’ Batman. The agreement includes the rights to develop and market construction toys based on the Batman brand, inspired by DC Comics’ comic books; Warner Bros. Animation’s television series, The Batman; Warner Bros. Pictures’ feature film, […]
Turner Broadcasting System will launch a German version of Boomerang in 2006. Following the success of the Cartoon Network block on kabel eins which launched in September 2005, Turner is now creating Boomerang for Germany as a channel that is specifically developed for the German market with dubbed cartoons. It will launch on Kabel Deutschland […]
mtvU, MTV’s 24-hour college network, earlier this week unveiled MTV Networks’ first channel distributed in its entirety over broadband, “mtvU Über.” Driven by student demand, “mtvU Über” is available everywhere, through both non-stop streaming and a unique on-demand capability, enabling viewers to customize their experience. In addition to making mtvU’s on-air programming, “mtvU Über” will […]