Comedy Central’s Loomis Becomes Disney’s "Marketeer #1"
MTV Networks veteran Richard Loomis has joined the Disney Channel’s U.S. operations as senior VP, marketing and creative, according to Daily Variety.
Loomis joins the channel as it gears up to launch two high-profile animated series – including next month’s My Friends Tigger & Pooh – and the highly anticipated High School Musical 2.
He’ll report to Disney Channel Worldwide president Rich Ross, who made the announcement Monday.
Loomis once served as VP of marketing and advertising at Nickelodeon, and most recently served as senior VP at Comedy Central.
Besides Disney Channel and its Playhouse Disney block, Loomis will also oversee marketing and creative direction both on- and off-air for Toon Disney (including its Jetix block) and the ABC Kids block. He will also work closely with Disney Channel’s programming, global brand marketing and franchise management departments, as well as affiliate/ad sales and marketing/research.