Cartoon Network UK have partnered with Machinima to present a special ‘Let’s Play Flooping Card Wars!’ tournament to promote the upcoming Adventure Time Card Wars Kingdom app, tonight at 8pm UK time. Running until 9:30pm, the tournament will see Machinima gamers ChimneySwift11, JeromeASE, CavemanFilms and TJ Smith Gaming face off in hopes of taking the Card Wars Kingdom crown for themselves.
Patricia Hidalgo, SVP & Chief Content & Creative Officer Kids EMEA and International Kids Strategy, Turner, says “At Turner we are committed to developing the best curated brand experiences for audiences across multiple platforms, windows and devices. This celebration of Adventure Time Card Wars is a great example of how we are putting fans at the centre of everything we do – not only by continuing to build hit franchises like Adventure Time and offering an increasing number of touchpoints for our brands, characters and stories, but also through the delivery of new and exciting ‘fandom’ experiences. As leaders in their field, Machinima was the obvious partner for our first foray into live, competitive gaming events and we’re excited to be working with them to deliver what we hope will be a highly anticipated appointment-to-view for Adventure Time and gaming fans worldwide.”
Don Reilley, Vice President – Head of Brand Partnerships at Machinima comments “Adventure Time is one of the most unique and beloved shows on television, which has developed a fanbase of kids and adults that is second-to-none. So we expect that all fans of the program will want to tune in for this one-of-a-kind, epic livestream event.”
‘Let’s Play Flooping Card Wars’ streams tonight from 8pm on Machinima’s Twitch page. For those unable to attend the live stream, highlights will be posted to the YouTube channels of the contestants and Cartoon Network UK.
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