Four months after Stuart Snyder stepped down from his position as the President and CEO of Time Warner’s Turner Animation unit, Turner Broadcasting has announced the promotion of Christina Miller to fill the vacancy as President and General Manager of Cartoon Network, Adult Swim and Boomerang.
The post is a return home of sorts for Miller, who joined Time Warner in 2005 as senior vice president of Cartoon Network Enterprises. In that capacity she directed the network’s home video and merchandising business before moving on to a new senior VP position at Turner Sports, where she managed marketing and programming and oversaw the day-to-day operations of NBA Digital.
Turner Broadcasting’s official announcement defines Miller’s duties as “…leading the business in North America and working closely with Turner International to establish short and long-term priorities, as well as an overall worldwide strategic plan that will more closely align the Kids business. ” Cartoon Network chief content officer Rob Sorcher and Adult Swim creative director Mike Lazzo will report directly to Miller, who will assume her new duties immediately.
Turner Broadcasting’s complete press release announcing the appointment follows:
Christina Miller Named President and General Manager, Cartoon Network, Adult Swim and Boomerang
Christina Miller has been named President and General Manager for the Turner Broadcasting System, Inc. networks Cartoon Network, Adult Swim and Boomerang, as well as their digital brand extensions, including Cartoon Network.com and Adult Swim.com. The announcement was made by David Levy, President of Turner Broadcasting System, Inc., to whom Miller reports.
Miller will be responsible for leading the business in North America and working closely with Turner International to establish short and long-term priorities, as well as an overall worldwide strategic plan that will more closely align the Kids business. This role gives Miller global oversight of linear and non-linear content, the consumer products group and franchise management. She will lead a team of business and creative executives that includes, Rob Sorcher, chief content officer, Cartoon Network and Mike Lazzo, executive vice president/creative director, Adult Swim.
“As we continue to expand and look for growth opportunities in the kids and young adults business, it is imperative that we strategically leverage the brand equity that Cartoon Network has worldwide and continue to build on the tremendous success of Adult Swim,” said Levy. “Christina is a well-respected executive who has had great success growing the NBA Digital business for us and also brings a wealth of experience in leading global brands and franchises in the kids business. She is a strategic thinker with a reputation for being a collaborator and achieving great results; and I am thrilled to have her at the helm of the next evolution of this business.”
“I am very excited to return in this new role to the business that I initially joined Turner for, and look forward to working with Rob, Mike and the great teams at Cartoon Network, Adult Swim and Boomerang,” said Miller. “These are beloved brands with a passionate following and there’s a tremendous opportunity to continue to grow them domestically and, with guidance from David and Turner International President Gerhard Zeiler, a new focus on alignment and partnership to leverage the global potential of Cartoon Network and Boomerang.”
Prior to today’s announcement, Miller was general manager of NBA Digital and senior vice president of Turner Sports Strategy/Marketing/Programming, where she oversaw the day-to-day operations for the NBA Digital portfolio, which includes NBA TV, the league’s 24-hour digital television network, NBA.com, WNBA.com, NBA League.com, NBA League Pass; and the league’s broadband and wireless businesses. Miller’s duties as senior vice president of Turner Sports Strategy/Marketing/Promotions included managing relationships with league partners, Turner networks and their digital extensions, as well as the strategic planning and scheduling of on-air sports programming and developing marketing programs for the division’s linear and digital properties. Previously, she was senior vice president of Cartoon Network Enterprises (CNE) and directed Turner’s youth and young adults consumer products and home video business in the United States, including global licensing partnerships and merchandising strategies and retail business development for Cartoon Network and Adult Swim properties.
Miller joined Cartoon Network Enterprises in 2005 and was responsible for building the division’s first global, multi-property, strategic partnership which brought the entire Cartoon Network portfolio of toys to market. She also launched CNE’s first consumer products franchise Ben 10, overseeing the development of the property in all key categories. Under her direction and in addition to managing the licensing of all Cartoon Network and Adult Swim original series, CNE expanded its role in to third-party licensing through strategic partnerships that built on the division’s core competencies.
Before joining Turner, Miller served as senior vice president of brand licensing for HIT Entertainment, responsible for brand strategy and licensing for classic preschool brands including Thomas & Friends™, Barney, The Wiggles™ and Bob the Builder™.
About Cartoon Network
Cartoon Network (CartoonNetwork.com) is regularly the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in 385 million homes worldwide and 194 countries, Cartoon Network is Turner Broadcasting System, Inc.’s U.S. ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.
About Adult Swim
Adult Swim (AdultSwim.com) is Turner Broadcasting System, Inc.’s network offering of original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim has been the #1 basic cable network for total day delivery of adults 18-34 and 18-24, as well as men 18-34 and 18-24 for almost a decade and is seen in nearly100 million U.S. homes.
Boomerang is TBS, Inc.’s 24-hour cable/satellite network offering the best in classic animated entertainment. In partnership with Cartoon Network, the service boasts 75 percent unduplicated programming and is available to cable/satellite operators and their customers in Spanish.
About Turner Broadcasting
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.