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AdWeek on the Rise and Fall of Hasbro’s Hub Network

by Ed Liuon February 25, 2015
AdWeek has published an extensive article examining the aborted effort by toymaker Hasbro to break into the TV market with the Hub Network joint venture with Discovery Networks, which began with great fanfare in 2010 but was ended late last year for a number of reasons articulated by the article. Quoting several industry insiders (some […]
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Rob Schrab Named as “LEGO Movie” Sequel Director

by Ed Liuon February 25, 2015
Deadline.com reports that Rob Schrab has been named as the director for the sequel to The LEGO Movie, marking his first feature film director’s job after helming episodes of Community, Parks and Recreation, and The Mindy Project. The sequel will be written and produced by Phil Lord and Christopher Miller (who co-directed the first movie, […]

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UK Cartoon Network, Boomerang and Cartoonito Announce March Highlights

by Grant Whiteon January 30, 2015
You know who else likes Cartoon Network UK’s March schedule? My mom! From 2nd March Mega Mondays brings all new episodes of Regular Show (4:30pm),  Adventure Time (5:00pm) and The Amazing World of Gumball (5:30pm). Sibling block Funsize Fridays has the weekend start covered with 15 minute episodes of the same trio along with Steven […]
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“Transformers” Fan Forum Reveals ‘The Allspark Foundation’ Charity

by Grant Whiteon December 15, 2014
After many successful charity drives on behalf of the Hasbro Children’s Hospital, Transformers/My Little Pony fan community The Allspark has announced the formation of a committed charity foundation. Their first charity focus will be to raise $10,000 by February 28th for the Hospital’s Scrabble Ball, due to be held March 7th. Those within the US […]

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TMNT Exec. Producer Ciro Nieli Talks Ninja Turtles, Robot Monkeys, and the United Kingdom

by Grant Whiteon December 5, 2014
Toonzone recently had the chance to talk with Ciro Nieli, executive producer of Nickelodeon’s Teenage Mutant Ninja Turtles, during his latest visit to the United Kingdom. TOONZONE NEWS: Season two is racing towards its dramatic conclusion, season three is soon to start and a fourth season has been confirmed. You’ve said before that ideally you […]
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PR: MCM Enjoys Record-Breaking 2014 — UK & EU Expansion on 2015 Agenda

by Grant Whiteon December 3, 2014
MCM Enjoys Record-Breaking 2014 — UK & EU Expansion on 2015 Agenda Three brand new shows, record-breaking attendance figures and a first foray into mainland Europe; 2014 has proved to be a milestone year for MCM Expo Group; unquestionably the most successful to date. Overall, 401,000 visitors came to MCM events throughout 2014, compared to […]

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PR: Skylanders Has Full Slate of Holiday Merchandise

by on November 24, 2014
Disney has tried it, and even Nintendo is getting in on the act, but no one does toys as playable video game characters like the Skylanders series. It has found just the right mix of rare and common, expensive and affordable to hook both kids and adult collectors. This Christmas, Activision has a wide range […]
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Hasbro and DreamWorks Call Off Merger Talks; DreamWorks Stock Drops

by Ed Liuon November 18, 2014
Hasbro has called off talks to acquire DreamWorks Animation SKG, Inc., leading to a 14% drop in share price for DreamWorks (eliminating any gains in price made after reports of the merger talks first surfaced). A number of reasons are being cited by news sources, including a negative response from Hasbro shareholders, an insurmountable gap […]

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DreamWorks Animation Reported in Merger Talks with Hasbro and Joint Venture with Hearst

by Ed Liuon November 14, 2014
Various media outlets are reporting that toymaker Hasbro is in talks to buy DreamWorks Animation, SKG, Inc, as well as discussions to turn their AwesomenessTV channel into a joint venture with Hearst. The Hasbro/DreamWorks merger is reported to be at least 60 days away, and the reports state that both sides agree that Jeffrey Katzenberg […]