For the February Sweep, Kids WB captured its 14th consecutive broadcast sweep win, building on its November Sweep momentum and outperforming the broadcast competition among the key demographics of Kids 2-11 (2.4/10), Kids 6-11 (2.8/12), Boys 2-11 (3.2/13), Boys 6-11 (4.1/17) and Tweens 9-14 (2.8/15). The network also ranked #1 over all Saturday morning competition […]
Disney’s Little Einsteins, an innovative new TV series focused on sparking curiosity through exploration, will premiere in October during the daily Playhouse Disney programming block on Disney Channel. The series, and a Disney DVD/video release in August, will build on the cachet of the #1 infant/preschool brand Baby Einstein and will anchor the emergence of […]
The New York Times has published an article about Brown Johnson, an 18-year veteran of Nickelodeon who will be named executive creative director of preschool television today (free registration required). The article focuses on her contributions to shows like Blue’s Clues and Dora the Explorer and the challenge Nick’s programming presents to PBS.
Following last week’s advertising Upfront presentation, Cartoon Network scored eight straight weeks of double-digit growth in prime time and kids total day among its target kids 6-11 and kids 2-11 demos, according to Nielsen Media Research. Tweens 9-14 charted even stronger double-digit growth. Highlights of Cartoon Network’s performance vs. the same time period last year […]
Robot Chicken is Adult Swim’s latest disaster piece of a Newgrounds fallout to air on its pitiful Sunday night lineup. And it’s amazing that there is still no justification for stop motion animation on TV, going as far back as Gumby or Land of the Lost. I’m not dissing the medium, but even after decades […]
Mew Mew Power is scheduled to join the 4Kids TV lineup effective this Saturday, February 19. The Japanese-based animated property follows the adventures of five girls who possess the powers of endangered animals and must battle aliens who want to destroy mankind. These contemporary teenage girls must accomplish all of this while juggling their time […]