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Nickelodeon Announces New Set Of International Co-productions

Nickelodeon has announced it is developing five brand new animated series in partnership with various international production houses, C21Media reports. Each of the series will be initially produced as a pilot short, with the option open for a full series. The concepts include Oasis, a non-verbal animation by Tuba Entertainment under TF1 and TeamTo, and […]

"ATHF" Marketer Videotaped Bomb Squad

Peter Berdovsky, one of the marketers in trouble for the Aqua Teen Hunger Force panic in Boston last week, videotaped a bomb squad removing one of his blinking boxes without alerting police that it was just an advertisement, the Associated Press reports. Berdovsky’s lawyer says his client called his employers after he saw what the […]

Win Your Own Piece of Rockin' Mooninite History!

As a promotional move to showcase their products at the RSA Security Conference being held this week in San Francisco, CyberDefender Corporation will raffle off a Aqua Teen Hunger Force magnetic sign like those which inadvertantly caused the huge bomb scare in Boston last week. Raffle entry is free, and interested entrants are asked to […]

Turner to Pay $2 Million for Marketing Mishap

Turner Broadcasting and marketing agency Interference will pay federal, state, and local agencies $2 million in connection with a marketing stunt gone awry, The New York Times reports. Half of the money will go to defray costs incurred by the agencies, which closed highways, bridges, and other infrastructure in Boston after mistaking electronic advertisements for […]

Boston Panic Boosts "ATHF" Ratings

The Aqua Teen Hunger Force panic in Boston appears to have driven up ratings for the show, at least in the short term, Marketing Daily reports. Among all households, ratings for Thursday night’s broadcast of show were 20% higher than the broadcast from the week before. However, among the show’s key male 18-to-34 demographic ratings […]

"Colbert Report" Comments on ATHF Boston Scare

Last week, Stephen Colbert of the satirical pundit show The Colbert Report read a segment about the recent Boston bomb scare that turned out to be a stunt for the Adult Swim show Aqua Teen Hunger Force. recent Boston bomb scare

More Background on the "Aqua Teen" Stunt

The New York Times has more background on and analysis of the Aqua Teen Hunger Force stunt that occurred in Boston earlier this week. According to the newspaper, the agency that placed the boxes, Interference, has a history of doing stunts that draw criticism, and in a November interview its chief joked about telling lies […]

Adult Swim Marketing Campaign Causes Bomb Scare in Boston

Electronic devices placed around Boston as part of a nationwide marketing campaign for Adult Swim show Aqua Teen Hunger Force caused a bomb scare today, resulting in multiple road closings. Read the full AP article here.

Nick To Launch A Whole New Virtual World, Just Ahead of Disney

Nick.com is launching Nicktropolis, a new virtual community focused on games and video featuring characters like “SpongeBob SquarePants” and “Avatar.” Similar to other online worlds popular with kids, such as Habbo, Nicktropolis denizens will create virtual representations of themselves with their own living space in the digital city. They can then find games to play, […]

'Spongebob Squarepants' : Japanese Trendsetter

The International Herald Tribune has published an article outlining Viacom’s strategy for the success of ‘Spongebob Squarepants’ in Japan, by marketing merchandise to young women instead of children as in the US, with hopes of up to $25 million in sales annually.

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