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Cartoon Network Ratings Report for 1/10 to 1/16

by on January 20, 2005
 
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For three weeks now, Cartoon Network has increased its prime time and kids total day delivery and ratings among its primary target demos-kids 6-11, kids 2-11 and tweens 9-14 – charting 20 percent or higher gains across the board, according to Nielsen Media Research.

Adult Swim (Saturday-Thursday, 11 pm – 2 am) set a new network record for weekly delivery of adults 18-34. Cartoon Network also earned the best-ever total day weekly delivery of adults 18-49 (386,000, up 30%).

Highlights of Cartoon Network’s overall, block, and series’ performances vs. the same time periods last year include the following:

Prime Time (Monday-Sunday, 8 – 11 pm)
*Kids 6-11 delivery (749,000) grew by 26% and ratings (3.1) by 24%.
*Kids 2-11 delivery (1,160,000) and ratings (2.9) both improved by 21%.
*Tweens 9-14 delivery (517,000) and ratings (2.1) both increased by 24%.

Kids’ Total Day (Monday-Sunday, 6 am – 6 am, kids’ programming)
*Kids 6-11 delivery (505,000) inreased by 48% and ratings (2.1) by 50%.
*Kids 2-11 delivery (839,000) rose by 33% and ratings (2.1) by 31%.
*Tweens 9-14 delivery (329,000) grew by 38% and ratings (1.3) by 30%.

Adult Swim (Saturday-Thursday, 11 pm – 2 am)
*Programming accounted for 4 of ad-supported basic cable’s weekly Top 10 programs among adults 18-34, and 14 of the top 50-more than any other ad-supported basic cable network.
*Adults 18-34 delivery (541,000) increased by 46% and ratings (0.8) by 33%.
*Adults 18-24 delivery (276,000) jumped by 50% and ratings (1.0) by 43%.

Fridays (Friday, 7 pm – 12 am)
*Ranked #1 in its time period on basic cable in delivery/rating among boys 6-11 and boys 2-11.
*Kids 6-11 delivery (923,000) and ratings (3.8) both increased by 41%.
*Kids 2-11 delivery (1,339,000) rose by 29% and ratings (3.4) by 31%.

Foster’s Home for Imaginary Friends (Friday, 7 pm)
*Ranked #1 in its time period on basic cable in rating/delivery among kids 2-11, boys 6-11 and boys 2-11.
*Kids 6-11 delivery (913,000) and ratings (3.8) both increased by 31%.
*Kids 2-11 delivery (1,374,000) grew by 28% and ratings (3.5) by 30%.

Hi Hi Puffy AmiYumi (Friday, 7:30 pm)
*Ranked #1 in its time period on basic cable in delivery/rating among boys 6-11 and boys 2-11.
*Kids 6-11 delivery (1,022,000) and ratings (4.2) both improved by 24%.
*Kids 2-11 delivery (1,525,000) grew by 29% and ratings (3.8) by 27%.

Ed, Edd n Eddy (Friday, 8 pm)
*Ranked #1 in its time period on basic cable in delivery/rating among boys 2-11.
*Kids 6-11 delivery (1,004,000) increased by 73% and ratings (4.1) by 71%.
*Kids 2-11 delivery (1,465,000) grew by 79% and ratings (3.7) by 76%.

[Rating Period: 1/10/05 – 1/16/05
Source: Cartoon Network Press Release]

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