238 views 0 comments

BusinessWeek On DreamWorks Animation’s Acquisition of Classic Media

by on August 10, 2012
 
Share on Pinterest
There are no images.

Bloomberg News’ BusinessWeek recently covered DreamWorks Animation’s successful bid to purchase Classic Media for $155 million, a move which gave ownership of to a wide array of intellectual >an entertainment district in Shanghai, the article illustrates CEO Jeffrey Katzenberg’s goal to diversify the business and “…see revenue from a lot of different areas” even as animated movies remain the “heart and soul” of the company.

The report also cites Katzenberg describing the Classic Media deal as a “game changer”, as well as firm denials against the idea that DreamWorks Animation could potentially go up for sale.

Related Content from ZergNet:

comments
 
Leave a reply »

 

You must log in to post a comment