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Bollywood Plunging Deeper Into Toon Features

by on January 20, 2008

Hollywood apparently isn’t the only industry town that will jump on a hot animation trend once it develops.

The Hindustan Times reports that in the wake of several successful recent releases, India’s film industry—Bollywood—is plunging into animated production, with PPC, Yash Raj Films and UTV bankrolling over half a dozen ‘toon features between them. Stories based on mythology have been the most popular recent releases.

In another imitation of classic Hollywood behavior, the studios are also signing up live-action movie stars to voice the films.

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