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Adult Swim to Expand to 9 PM Starting in 2011

by on February 16, 2010

Cartoon Network’s Adult Swim programming block, which currently runs from 10 PM-6 AM (Eastern time) in the U.S., is set to expand to a 9 PM starting time in January 2011. Stu Snyder, current president and COO of Turner Animation, said, “Let’s be clear: The choice to go to 9 p.m. is 100 percent a reflection on the success of Adult Swim as a brand… It’s clear that the kids business has been challenging, and much of that has to do with the recession and the resurgence of certain hot-topic discussions that are having an impact on key categories like food. But this is less about taking anything away from Cartoon Network than it is a matter of building up Adult Swim.”

[Source: Media Week ]

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