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Adult Swim February Ratings Highlights

by on March 3, 2006

Charting two additional young adult delivery records for basic cable, Adult Swim now adds the largest February total day delivery ever of men 18-34 and men 18-24 among all ad-supported basic cable, according to preliminary data from Nielsen Media Research. Aided by seven telecasts of Family Guy that landed in the top 50 for the month among adults 18-34, the overall performance officially ranks Adult Swim #1 in February basic cable among the young adult male demos, #2 in delivery of adults 18-34 and 18-24 (behind Nick-at-Nite), and #6 in monthly total delivery of adults 18-49.

Highlights of Adult Swim’s February performance include the following:
ADULT SWIM (Monday-Thursday and Saturday, 11:00pm-6:00am; Sunday, 10:00pm-6:00am)
* Men 18-34 delivery totaled 226,000–a new February record for ad-supported basic cable–with an 0.7 rating
* Men 18-24 delivery totaled 141,000–a new February record for ad-supported basic cable–with a 1.0 rating
* Adults 18-34 delivery totaled 359,000, with an 0.5 rating
* Adults 18-24 delivery totaled 210,000, with an 0.8 rating
* Adults 18-49 delivery totaled 462,000, with an 0.4 rating

RATING PERIOD: 1/30/06-2/26/06

[Source: Cartoon Network]

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