It's enough that the equipment and technology had to be paid for. Once another party buys a device it becomes their property to be used at their discretion. If you have to be chasing down your customers and shaking them down for money just for a mere use of the products, then surely your business model needs to be re-evaluated.
A hologram of Homer Simpson that appeared onstage with creator Matt Groening at this year’s Comic Con in San Diego has created a lawsuit opportunity for the company Hologram USA, which claims it owns the technology used to create Hologram Homer and wasn’t contacted for authorization nor paid a licensing fee by Fox to use it at Comic Con.
Hologram USA is the same company which created a hologram Tupac Shakur at the 2012 Coachella concert festival.
Source: Hollywood Reporter
- it nearly killed the movie industry in its infancy. He ran his businesses like the mafia and tried to extort money out of those who used his technologies. Younger filmmakers were forced to leave the East Coast for California where they could be far away from Edison and his patent goons back in Jersey, and that's where they founded companies like Universal, Fox, Warner Bros., etc.