PR: Deki and Aardman Animations present the story of ‘Brigitte, Bruno and Ben’
21st July 2014 – Aardman Animations and Bristol Charity ‘Deki’ today release a special 70 second film entitled ‘Brigitte, Bruno and Ben’. The film created by the makers of Wallace & Gromit demonstrates through animation how a loan of just £10 can change the lives of an entire family in the developing world.
“Brigitte, Bruno and Ben” tells the story of Ben in the ‘developed world’ who helps Brigitte in the ‘developing world’ by directly lending her just £10 through the website Deki.org.uk. Previously Brigitte struggled to feed her family on less than 80p a day.
This film has been written to tell a unique story in a way that provokes action and will inspire positive change. In creating animated content Deki emotionally engages the viewer, as well as presents evidence of the effect a loan can have. The film was written and animated by Lucy Izzard for Aardman and aims to connect with a large range of people from all ages and backgrounds.
Deki is a Bristol microfinance charity that provides ethical loans and business training to people in the developing world enabling them to work their way out of poverty. Deki believes everybody should have the opportunity to earn a living to support themselves and their families.
Deki connects individual lenders in the UK (and overseas) and gives them the opportunity to lend from as little as £10 to a chosen entrepreneur. With an average loan of around £200 several people will lend to each entrepreneur. The website displays pictures and profiles of entrepreneurs who want to borrow money to set up or expand small businesses.
100% of all money lent goes directly to entrepreneurs, and lenders are paid back over 12 months – the money can then be withdrawn or relent to another entrepreneur. Even a small initial investment can help a number of people raise themselves out of poverty. Deki currently works in Malawi, South Sudan and Ghana.
Nick Park of Aardman, who is also a Deki Patron said, “It is a great privilege to work alongside Deki to help promote their worthwhile fundraising campaign. Lucy Izzard has done a beautiful job of telling the Deki story in a simple and engaging way that I hope will encourage people to support the work that Deki do so well.”
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Deki is a charity, registered in the UK by the Charity Commission. Registered charity no. 1137047
Vashti Seth set up Deki in 2010 after being inspired by the hardships faced by Deki Dolkha, a Tibetan refugee her father had sponsored. Deki was the first charity in the UK to raise loan capital through lenders and donors on our crowd-funding website www.deki.org.uk. Individual lenders in the UK (and overseas) have the opportunity to lend from as little as £10 to a chosen entrepreneur.
With an average loan size of £200 several people will lend to each entrepreneur. The lenders are paid back over a year and as lenders are repaid they can re-lend the money to another entrepreneur, so their initial investment can help several people to raise themselves out of poverty.
Through business expansion and a higher income our entrepreneurs are able to support their extended family; on average Deki loans have a positive impact on the lives of five or more people. This translates to an increased ability to access clean water, putting more nutritious food on the table, sending their children to school and saving for the future.
Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series, advertising and digital entertainment for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercial productions www.aardman.com
About Lucy Izzard
Born in Sydney, Australia, Lucy moved to the UK at the age of four. Creative from an early age, she spent most of her childhood in Kent, fashioning cuts and bruises out of her mother’s makeup for murder-mystery home videos. After graduating with a First class degree in Illustration and Animation, Lucy won the BBC Three New Talent Animator Award in 2005, and began working on short films and commercials for companies such as Slinky Pictures, 12foot6 and the BBC. She currently resides in Bristol with her family, where she continues her passion for animating in her work for ArthurCox and Aardman www.lucyizzard.co.uk
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