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PR: Shout! Factory Celebrates Transformers 30th Anniversary with Botcon 2014 Live Stream Event & More

Shout FactoryHasbro Studios

SHOUT! FACTORY CELEBRATES THE 30th ANNIVERSARY OF TRANSFORMERS
WITH A TREASURE TROVE OF ENTERTAINMENT SPANNING THREE DECADES,
“30 YEARS IN 3 DAYS – SHOUT! FACTORY LIVE AT BOTCON 2014”
LIVE STREAM EVENT AND MORE!

Transformers 30th Anniversary LogoSince 1984, the thrills of the TRANSFORMERS saga, the action of epic battles between the AUTOBOTS and the DECEPTICONS, and the memorable ROBOTS IN DISGUISE characters continue to spark the imagination of millions worldwide. The TRANSFORMERS brand is a global pop-culture phenomenon, bringing entertainment and excitement to kids and fans through countless collectible toys, animated series, films, comic books, video games and a convention dedicated to TRANSFORMERS collectors.

In honor of the year-long celebration of the TRANSFORMERS 30th Anniversary, Shout! Factory, in collaboration with Hasbro Studios, salutes the belovedTRANSFORMERS franchise by broadcasting from the floor of BotCon and by placing emphasis behind its uniquely diverse home entertainment offerings of TRANSFORMERS animated series (spanning 1984 – 2013). As part of the “THRILLING 30” festivities, the multi-faceted campaign from Shout! Factory includes TRANSFORMERS 30th Anniversary branded product highlights, gift-with-purchase ecommerce opportunities, special digital live stream event “30 YEARS IN 3 DAYS –SHOUT! FACTORY LIVE AT BOTCON 2014” – featuringTRANSFORMERS series marathon with special coverage from BotCon 2014 – and many more surprises to further engage fans and collectors.

For continuing updates on the TRANSFORMERS 30th Anniversary celebration from Shout! Factory, please follow us on Twitter @ShoutFactory, hashtag #BotCon2014.

TRANSFORMERS animated series home entertainment product highlights include:
The TRANSFORMERS: The Complete Series (Generational 1)
TRANSFORMERS: BEAST WARS
TRANSFORMERS THE JAPANESE COLLECTION
TRANSFORMERS ARMADA: THE COMPLETE SERIES
TRANSFORMERS ENERGON: THE COMPLETE SERIES
TRANSFORMERS CYBERTRON: THE COMPLETE SERIES
TRANSFORMERS ANIMATED: THE COMPLETE SERIES
TRANSFORMERS PRIME Seasons One, Two and Three
TRANSFORMERS PRIME: DARKNESS RISING
TRANSFORMERS PRIME: ONE SHALL STAND
TRANSFORMERS PRIME: ULTIMATE BUMBLEBEE
TRANSFORMERS PRIME: BEAST HUNTERS – PREDACONS RISING
TRANSFORMERS RESCUE BOTS: GRIFFIN ROCK RESCUE
TRANSFORMERS RESCUE BOTS: ENERGIZE
TRANSFORMERS RESCUE BOTS: HEROES ON THE SCENE

GIFT-WITH-PURCHASE OPPORTUNITY
*Loyal fans and collectors please take note:
Available while supplies last, receive a limited-edition 18”x24” collector’s poster with any purchase of TRANSFORMERSanimated series home entertainment products from ShoutFactory.com

TFBotCon30thPoster“30 YEARS IN 3 DAYS – SHOUT! FACTORY LIVE AT BOTCON 2014” DIGITAL LIVE STREAM EVENT
Shout! Factory, in collaboration with Hasbro Studios, presents “30 YEARS IN 3 DAYS LIVE AT BOTCON 2014,” a three-day digital live stream takeover featuring marathon of TRANSFORMERS series episodes, exclusive digital segments and highlights from BotCon 2014. Viewers can tune in to this special marathon event on Friday, June 20 through Sunday, June 22, exclusively on www.TF30years.com and Shout! Factory’s YouTube channel (www.youtube.com/shoutfactory).

The live stream will originate from the BotCon floor at the Pasadena Convention Center. Viewers and fans are encouraged to share their passion for the TRANSFORMERS via Twitter using the hashtag #TF30years .

About Hasbro Studios
Hasbro Studios is the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS). The studio is responsible for entertainment brand-driven storytelling for the company across television, film, commercial productions and short-form. It develops, produces and distributes TV shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on the Hub Network, a U.S. television network for kids and their families, that is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Hasbro Studios shows can also be seen on networks in more than 180 territories globally. Since its formation in 2009, the studio has received seven Daytime Emmy wins and 16 nominations. On the film side, the studio is developing and producing a number of features based on Hasbro’s brands, including TRANSFORMERS: AGE OF EXTINCTION (Paramount), G.I. JOE 3 (Paramount) and CANDY LAND (Sony). The studio team also oversees the production of commercials that feature Hasbro’s brands as well production of short-form content that can be seen on all of the major digital and social media platforms globally.

About Shout! Factory
Shout! Factory, LLC is a diversified multi-platform entertainment company devoted to producing, uncovering, preserving and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their entire careers sharing their music, television and film favorites with discerning consumers the world over. Shout! Factory’s DVD and Blu-Ray™ offerings serve up feature films, classic and contemporary TV series, animation, live music and comedy specials in lavish packages crammed with extras. Shout’s audio division boasts GRAMMY®-nominated box sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. In addition, Shout! Factory maintains a vast digital distribution network which delivers video and audio content to all the leading digital service providers in North America. Shout! Factory also owns and operates Timeless Media Group, Biograph Records, Majordomo Records, HighTone Records and Video Time Machine. These riches are the result of a creative acquisition mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com

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