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Hasbro Rolls Out Toy Licensing Announcements

by on June 17, 2014

International toymaker Hasbro will be appearing at this year’s International Licensing Expo in Las Vegas with a few announcements of its upcoming licensing arrangements for its signature toy lines that include Transformers, My Little Pony and The Littlest Pet Shop. Among the announcements…


The Transformers brand celebrates the 30th Anniversary in 2014 with the June 27 release of the “Transformers: Age of Extinction” feature film from Paramount Pictures. Transformers merchandise will arrive on shelves as part of 20 new retail programs with 14 fashion collections and eight direct-to-retail deals with La Polar, Ripley’s and St. Jacks across Latin American territories.

In addition, the Transformers will also land on television screens this fall, on the Hub Network in the US, with the new season premiere of “Transformers Rescue Bots” as well as the new Hasbro Studios-produced animated series, “Robots in Disguise”, in which Bumblebee is summoned by Optimus Prime to save Earth from a new fraction of Decepticons.

More than 300 licensees will support the brand across all categories including apparel with companies like New Era Cap, home goods bedding from Franco and party goods license with American Greetings; IDW Publishing’s flagship Transformers comic book titles, “Dark Cybertron” issues will also be available bundled with Hasbro’s Transformers Generations Deluxe toy line. Digital entertainment by game publishers including Activision Publishing, Inc. will launch “Transformers: Rise of the Dark Spark” in June to coincide with the release of the movie next weekend. DeNA will release “Transformers: Age of Extinction” — The Official Mobile Game and later this year Jagex Games Studio will roll out “Transformers Universe”, the free-to-play Massively Online Tactical Action game.

Finally, Rovio Entertainment and Hasbro have teamed up to launch the next entertainment brand mash-up – “Angry Birds Transformers” – which is preparing to come to multiple platforms this fall with games and animation.


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