PR: Nintendo's E3 Will Be Smashing for Fans of Super Smash Bros.
Nintendo will be focusing heavily on Super Smash Bros. at this years E3 (Electronic Entertainment Expo) June 10-12, with a Super Smash Bros. tournament and opportunities for fans to try out Super Smash Brothers for the first time at Best Buy Stores.
As part of its 2o14 E3 Events Nintendo will be holding a Super Smash Bros. Invitational tournament at the NOKIA Theatre L.A. LIVE in Los Angeles. Sixteen of the best players from around the world will compete in front of a live audience and on a livestream on the Wii U version of the game.
Nintendo is also bringing the Smash Bros. experience to the people with the Super Smash Bros. Smash Fest at Best Buy. The Smash Fest will give fans a chance to try the Wii U version of Smash Bros. at Best Buy stores.
Like last year, Nintendo is not holding an E3 press conference, but will instead release a video presentation of its upcoming games. Instead of last year’s Nintendo Direct, this year’s presentation is called the Nintendo Digital Event and will air at 9 a.m. PT on Tuesday, June 10.
Nintendo will also livestream a Nintendo Treehouse event where fans can watch Nintendo of America’s Product Development department provide game demos.
The full press release follows:
REDMOND, Wash.–(BUSINESS WIRE)– Over the last few years, Nintendo has repeatedly reinvented its approach to E3 by creating unique ways to break news and get fans at home involved in the fun, while also offering great experiences for on-site attendees. That mission continues in 2014 as Nintendo offers a series of new channels to communicate news directly to its key audiences, including fans, media, analysts, investors and business partners. This includes a new format for unveiling news: the Nintendo Digital Event; a Super Smash Bros. tournament; a full slate of live, in-depth game demos from the Nintendo booth; and an opportunity for fans to play Super Smash Bros. for Wii U for the first time at their local Best Buy.
“We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners,” said Reggie Fils-Aime, Nintendo of America’s president and chief operating officer. “So, whether you’re attending E3 in person or joining online, there’s an amazing lineup of games, experiences and events coming your way.”
At E3 2014, Nintendo will offer four unique experiences, all under the unifying banner of “Play Nintendo.”
Super Smash Bros. Invitational
- 2014 will see the arrival of not one, but two new Super Smash Bros. games: Super Smash Bros. for Nintendo 3DS and Super Smash Bros. for Wii U. To commemorate this occasion, Nintendo is inviting 16 highly skilled Super Smash Bros. players to the NOKIA Theatre L.A. LIVE in Los Angeles to compete in a Super Smash Bros. for Wii U tournament. Thousands of fans in the audience and countless more watching a live stream online will see new Super Smash Bros. characters clash with existing favorites in action for the first time. More important than declaring a winner, however, this event is a celebration of all things Super Smash Bros., and a great way for new and veteran fans to take part in a tribute to this legendary franchise. More information about the 16 invited participants in the tournament, the identity of the announcers, and how fans of the franchise can view the tournament in person and via webcast, will be communicated shortly.
Nintendo Digital Event
- Every year, Nintendo looks for the best way to show its games and share its news with fans, media and other key audiences. In 2013, Nintendo decided to forgo a traditional press conference and use a video – in that case a Nintendo Direct – to share its news from E3. The company is building on that approach at E3 2014 with the “Nintendo Digital Event,” a new kind of video program that will reveal and provide further detail about the gaming experiences on the way for Nintendo platforms in 2014 and beyond. The Nintendo Digital Event will air at 9 a.m. PT on Tuesday, June 10.
Nintendo Treehouse: Live @ E3
- This year, Nintendo will offer fans a deeper look at Nintendo’s biggest games of E3, with information directly from the source. The “Treehouse,” the Product Development department at Nintendo of America, will provide in-depth game demos live and unscripted from Nintendo’s booth. This new program will be live streamed during all hours of the E3 show. Fans can get settled in, open their browsers and experience the Nintendo games at E3 like never before.
Super Smash Bros. Smash Fest @ Best Buy
- In 2013, Nintendo broke new ground by expanding its E3 activities outside of the walls of the Los Angeles Convention Center and letting fans play some of the games being played on the show floor at participating Best Buy stores. The partnership between Nintendo and Best Buy continues in 2014 and will mark the first time around the world that fans have had the opportunity to get their hands on Super Smash Bros. for Wii U.
More details about each event, including dates, times, locations and game content will be revealed shortly. To follow all of Nintendo’s E3 activities, keep an eye on Nintendo’s Facebook page, Twitter feed and YouTube channel. Or visit http://e3.nintendo.com.