NICKELODEON’S NEW ANIMATED SERIES BREADWINNERS QUICKLY RISES TO #1
Nickelodeon Nabs 10th Straight Weekly Victory as New Content
Scores in Animation, Live Action and Preschool
Sam & Cat is Number-One Live-Action Series with Kids 2-11 and Kids 6-11
New Preschool Literacy Series Wallykazam! Leads with Kids 2-5 Across All TV
NEW YORK – March 18, 2014 – Breadwinners, the latest original animated comedy from Nickelodeon’s Burbank studio, has risen to the top-rated show for kids 2-11 in only its 4th week on the air. Overall, Nickelodeon continued its winning ratings streak this past week as Breadwinners, combined with Sanjay and Craig and SpongeBob SquarePants, helped the net score a clean sweep with kids 2-11 and total viewers. Nick’s performance marks 10 straight weeks at number one this year.
The network’s weekly win was driven by solid performances from its stable of hits across animation, live action and preschool. The latest addition to the net’s animation roster, Breadwinners, was the week’s top program with K2-11 across all TV, averaging a 5.3/1.7M K2-11 and posting double-digit year-over-year gains (+26%). It was followed by Sanjay and Craig, which averaged a 5.2/1.7M K2-11, and then SpongeBob SquarePants in third, averaging a 5.1/1.6M K2-11. Breadwinners, which just launched February 17, also ranked as the top animated program for the week with K6-11, averaging a 5.3/1.0M (+33% versus year ago).
Sam & Cat was the number-one live-action series for the week with K2-11, averaging 4.7/1.5 K2-11 (+47% versus year ago), followed by The Thundermans, which averaged a 4.5/1.4M K2-11 (+65%). Additionally, Sam & Cat (5.9/1.2M K6-11, +79%) and The Thundermans (5.2/1.0M K6-11, +79%) were also the top two programs with K6-11 for the week.
The net also scored the week’s top two preschool series: Wallykazam!, which averaged a 7.3/899K with K2-5 (+28%); and PAW Patrol, which averaged a 7.2/889K with K2-5 (+31% versus a year ago).
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).
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