The Canadian affiliate of the gigantic food conglomerate Mondelez [think Oreo, Ritz, Cadbury, etcâ€¦you get the picture] has partnered with the Canadian Olympic Committee to create animated characters named Pride and Joy for a special app that will result in Pride and/or Joy doing backflips or catapults or other expressions of pride or joy whenever a Canadian athlete finds the podium during the next two weeks at the Winter Olympics in Sochi, Russia.
The 2014 Winter Olympics in Sochi, Russia, run from February 7-23, 2014.
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