NICK’S NEW SANJAY AND CRAIG, SPONGEBOB SQUAREPANTS TOP ALL TV WITH KIDS
Net Lands Week’s Top Preschool Series — Bubble Guppies and Peter Rabbit
NEW YORK–June 4, 2013– Nickelodeon’s hit animation lineup vaulted SpongeBob SquarePants and the new Sanjay and Craig into the top two spots, respectively, on all TV with kids this week. Number-one SpongeBob SquarePants averaged a 5.3/1.7 million K2-11 and 3.5 million total viewers; and Sanjay and Craig in its second week averaged a 5.1/1.7 million K2-11 (up +16% over last year’s like time period) and 3.1 million total viewers (up +8%). Nickelodeon also landed TV’s top two preschool series this week: Bubble Guppies, which again was the number-one preschool series; and Peter Rabbit, which ranked at number two.
Nick’s newest hit Sanjay and Craig also had a strong showing among kids 6-11, where it ranked as the number-one animated program with that demo, averaging a 5.5/1.1 million (up +34% over last year’s like time period). Sanjay and Craig follows the adventures of Sanjay, an excitable and irreverent 12-year-old boy (Maulik Pancholy, 30 Rock) and Craig, a smooth-talking snake and master of disguise (Chris Hardwick, Nerdist, The Talking Dead). Together, they embark on epic kid-inspired quests that are at times totally ridiculous, absolutely gross and weirdly sweet. The series airs Saturday mornings at 10:30 a.m. (ET/PT).
Additionally, Nick’s hit preschool series Bubble Guppies was the top preschool program for the week, averaging a 5.9/801,000 K2-5, followed by Peter Rabbit, which averaged a 5.6/753,000 K2-5.
Nickelodeon also marked its 19th consecutive week of year-over year gains, posting a 2.7/899,000, up +4% among kids 2-11, and averaging 1.7 million total viewers.
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).