The New York Times has taken a look at Hasbro’s plans for the Equestria Girls expansion of the My Little Pony: Friendship is Magic series. The article notes the Ponies’ resurgence in popularity thanks to the new show on the Hub, the impact the series seems to have had on the toyline, the pitch behind Equestria Girls (which has the leading ponies of the main show turned into teenage girls in high school), the Equestria Girls‘ premiere event in Los Angeles in June and plans for its release in theaters and on DVD, and its plans to air on the Hub Network. The article notes that Equestria Girls will be written by Friendship is Magic head writer Meghan McCarthy (who is quoted in the article), and also reports that earnings in Hasbro’s girls category in the first quarter this year r0se 23% compared to the same quarter last year, with some of the increased revenue credited to the success of My Little Pony. A trailer for the movie is also embedded in the article.
PR: Screenvision to Bring "My Little Pony Equestria Girls" to Cinemas Nationwide Starting June 16, 2013