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Clips Released from "Peter Rabbit" Primetime Special, "Lalaloopsy" Series Launch, Both Premiering March 29, 2013

NICKELODEON PRESCHOOL HOPS INTO SPRING
WITH BRAND-NEW PETER RABBIT PRIMETIME SPECIAL
AND LALALOOPSY SERIES LAUNCH ON FRIDAY, MARCH 29, BEGINNING AT 7 P.M. (ET/PT)

NEW YORK, March 26, 2013 – Nickelodeon celebrates spring with a brand-new Peter Rabbit primetime special and the launch of the new animated preschool series, Lalaloopsy, on Friday, March 29. The half-hour Peter Rabbit special will premiere at 7:00 p.m. (ET/PT), followed by the series launch of Lalaloopsy at 7:30 p.m. (ET/PT). Peter Rabbit airs regularly weekdays at 12 p.m. (ET/PT) and Lalaloopsy will air regularly weekdays at 1:30 p.m. (ET/PT) on Nickelodeon.

Peter Rabbit is a fresh re-imagining of the popular Beatrix Potter children’s books based on Peter Rabbit, which have sold over 250 million copies worldwide and been translated into 35 languages. The series features educational goals that encourage preschoolers to learn problem-solving and interpersonal skills, self-efficacy, resilience, positive re-framing and fostering an interest in and respect for nature. In the Peter Rabbit special, “The Tale of the Start of Spring,” Jemima’s new egg goes missing and only Peter Rabbit is able to put together the clues in order to find the culprit. But can he find the egg before it hatches, or has he finally met his match in the devious newcomer, Samuel Whiskers?

Lalaloopsy is an animated series based on the award-winning, best-selling Lalaloopsy line that celebrates diversity, friendship and teamwork. The series stars the Lalaloopsy rag dolls — Crumbs Sugar Cookie, Mittens Fluff ‘n Stuff, Bea Spells-a-Lot, Rosy Bumps ‘N’ Bruises, Jewel Sparkles, Peanut Big Top, Spot Splatter Splash, and Dot Starlight – who magically came to life when their last stitch was sewn. Each character has their own personality based on the fabrics that were used to make them and a special pet. In the series premiere, “Batter Up!,” Berry Jars ‘n’ Jam tries to break the Lalaloopsy Land record for tallest stack of pancakes built in one day. She initially tries to do it by herself but, soon overwhelmed by the enormity of the task, turns to her Lalaloopsy friends who are happy to help.

At NickJr.com, Nickelodeon’s award-winning website, kids and parents can watch a sneak peek of the Peter Rabbit special and print out Peter Rabbit spring-themed activities including a coloring page and crafts. Beginning in April, preschoolers will be able to play the new online game “Peter Rabbit’s Downhill Dash.” Parents and kids can visit the new Lalaloopsy show page to meet the Lalaloopsy characters and watch exclusive webisodes. Plus, they can print out Lalaloopsy activities including a coloring pack, mazes, and puppets.

About Nickelodeon
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

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