Nickelodeon and Fila today announced a collaboration to create limited-edition sneaker styles inspired by the Nickelodeon’s Teenage Mutant Ninja Turtles series, one representing the Turtles and the other representing Shredder.
The Turtles sneaker, Fila Fx-100, features interchangeable ankle straps representing each Turtle’s mask color – blue, red, purple and orange. The straps also have each Turtle’s weapon detailed underneath the Velcro, with two lacing options and custom packaging. Additionally, the Shredder sneaker is entirely suede and features metal lace tips and silver ‘cage’ memory foam representing the villain’s metal details and mask. There are purple accents on the back of the sneaker to represent Shredder’s cape, wrapped up in custom packaging.
We are thrilled to join forces with a company like Fila that has a unique ability to reinterpret iconic brands into stylish and wearable merchandise,” said Alix Kram, Vice President, Lifestyle and Retail Marketing, Nickelodeon Consumer Products. “This is a great extension of the Teenage Mutant Ninja Turtles brand, and this line of edgy sneakers will appeal to die-hard fans and trendsetters alike.”
The Turtles sneaker is available today, with the Shredder sneaker set to be released in March.
Nickelodeon’s Teenage Mutant Ninja Turtles premiered Saturday, Sept. 29, at 11:00 a.m. (ET/PT) with a one-hour special event. The adventure began as the turtles emerged from their hidden lair in the sewers for the very first time, ready to confront the world of New York City and face enemies more dangerous and pizza more delicious than anything they could have imagined.