PR: Disney Channel/Disney Junior Ratings Highlights for January 2013
Disney has released the following ratings highlights for Disney Channel and Disney Junior for the month of January 2013:
Disney Channel Follows Historic 2012 Win with January Total Day Sweep – TV’s #1 Network in Kids 2-11, 6-11 and Tweens; #1 Across Cable in Total Viewers; Sets January Highs in Target Demographics
~ 21st Consecutive Month at #1 in Kids 6-11 and 33rd in Tweens 9-14
~Tops Nickelodeon by Greatest Margin Ever in Tweens; 2nd-Largest in Kids 6-11
~”Austin & Ally” is TV’s #1 Series Across Kids 2-11, Kids 6-11 and Tweens
Disney Junior Preschooler Block Posts January Highs, Powered by
Cable TV’s Top 4 Series in Kids 2-5 “Sofia the First,” “Doc McStuffins,”
“Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse
~”Sofia the First” Launch is the #1 Preschool Series in Cable TV History
Following its best competitive year ever, Disney Channel ranked as January’s #1 TV network in Total Day across all major youth demos, Kids 2-11 (1.01 million/2.6 rating), Kids 6-11 (663,000/2.8 rating) and Tweens 9-14 (578,000/2.4 rating), and was the #1 cable TV network in Total Viewers (1.9 million). Notably, this was the network’s most-watched January on record in Total Viewers, Kids 2-11 and Tweens 9-14, and highest rated ever in Kids 6-11.
January marked Disney Channel’s 21st consecutive month as TV’s #1 network in Kids 6-11 (dates back to May 2011), the 33rd straight month in Tweens (dates back to May 2010), and 19th month in a row out-delivering Nickelodeon by double-digits. In fact, the network levied its largest monthly competitive advantage ever in Tweens 9-14 (+76% – 578,000 vs. 329,000) and 2nd-largest in Kids 6-11 (+43% – 663,000 vs. 465,000).
In Prime, Disney Channel extended its streak as TV’s #1 network to 96 consecutive months in Kids 6-11 (1.1 million/4.5 rating) and to 91 months in Tweens 9-14 (929,000/3.9 rating).
- “Austin & Ally” stood as the #1 series across all TV in Kids 2-11 (2.2 million/5.4 rating), Kids 6-11 (1.8 million/7.4 rating) and Tweens 9-14 (1.7 million/7.0 rating).
- The January 4 airing of Disney’s “Tangled” (8:00 – 9:45 p.m.) ranked as the month’s #1 scripted cable TV telecast in Total Viewers (6.0 million), with the network home to 3 of the Top 4 overall: #3 “Despicable Me” (5.1 million, 12/31/12, 8:00 – 9:45 p.m.) and #4 “Tangled” encore (4.9 million, 1/5/13, 9:00 – 10:45 a.m.).
- Overall, Disney Channel delivered the month’s Top 3 TV telecasts in Kids 2-11, Top 4 TV telecasts in Kids 6-11 and Top 7 cable TV telecasts in Tweens 9-14 (Top 5 below):
Disney Junior, the daily programming block for kids age 2-7 on Disney Channel, soared to January highs in Total Viewers (1.9 million), Kids 2-5 (482,000/3.0 rating), Girls 2-5 (273,000/3.5 rating) and Women 18-49 (339,000/0.5 rating).
With newcomer “Sofia the First,” the block delivered the month’s #1 cable TV series in Kids 2-5 (750,000/4.7 rating) and Girls 2-5 (454,000/5.8 rating), and the #1 preschool cable TV series in Total Viewers (2.1 million) and Women 18-49 (451,000/0.7 rating).
Impressively, the January 11 launch of “Sofia the First” is the #1 preschool series debut in cable TV history in Girls 2-5 (859,000/11.0 rating), Adults 18-49 (1.2 million/1.0 rating) and Women 18-49 (853,000/1.3 rating), based on a full week of viewing, and the #1 launch in over 12 years in Kids 2-5 (1.2 million/7.7 rating). In addition, with “Sofia the First” and “Doc McStuffins,” Disney Channel owns the Top 2 preschool series launches ever in Total Viewers, Adults 18-49 and Women 18-49.
- Overall, the block secured the month’s Top 4 cable TV series in Kids 2-5 and the Top 4 preschool cable TV series in Total Viewers and Women 18-49 with “Sofia the First,” “Jake and the Never Land Pirates,” “Doc McStuffins” and “Mickey Mouse Clubhouse” (varying order), while “Mickey Mouse Clubhouse” and “Jake and the Never Land Pirates” were the Top 2 cable TV series in Boys 2-5.
About Disney Channel:
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.
Source: NTI, U.S. ratings, most current, January 2013: 12/31/12-1/27/13; January 2012: 12/26/11-1/29/12. Total Day rank streaks include ties based on rating; K2-11/K6-11/TW9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating; K/B/G2-5, P2+, A/W 1849 series ranks based on program level data.