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PR: Cartoon Network/Adult Swim Ratings Highlights for January 2013

Turner Broadcasting has released the following ratings highlights for Cartoon Network and Adult Swim covering the month of January 2013:

CARTOON NETWORK

* Across January 2013, Cartoon Network ranked as basic cable’s #1 destination for Total Day delivery of boys 9-14. Overall, Total Day delivery of kids 9-14 grew by 3%, compared to January 2012.

* Cartoon Network also scored as the #1 TV destination for all boys 2-11, 6-11 & 9-14 on Monday and Thursday nights (7-9 p.m.), while #1 among boys 6-11 on Wednesday nights and #1 among boys 9-14 on Friday nights.

* Cartoon Network’s newest original series, the live-action sketch comedy show Incredible Crew (Thursday, 8 p.m.) premiered on Jan. 24, ranking #1 in its time period among all boys 2-11, 6-11 & 9-14. Delivery across all targeted kids and boys demos grew mostly by double digits vs. the 2012 time period-kids 2-11 increased by 6%, kids 6-11 by 19%, kids 9-14 by 16%, boys 2-11 by 19%, boys 6-11 by 26% and boys 9-14 by 18%.

* Among the network’s original animated programming, Regular Show (Mondays, 8 p.m.) and Adventure Time (Mondays, 7:30 p.m.) each ranked #1 in their respective timeslots among boys 2-11 & 6-11. Both series earned significant delivery gains in January across all kids and boys demos, ranging between 4% and 24%.

* On Saturday Morning, premiere episodes of Pokemon BW: Rival Destinies (8:30 a.m.) and Ben 10: Omniverse (9 a.m.) each ranked #1 among boys 9-14, posting double-digit growth across all kids & boys demos vs. last year, ranging between 12% and 31%. Additionally, original series Star Wars: The Clone Wars (9:30 a.m.) increased all kids and boys deliveries vs. last year’s time period, ranging between 24% and 45%.

ADULT SWIM

* Adult Swim’s Total Day performance in January 2013 ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24 &18-34 on basic cable. Compared to January 2012, Total day delivery earned double-digit growth among all target demos-adults 18-24 grew by 18%, adults 18-34 by 12%, adults 18-49 by 13%, men 18-24 by 14%, men 18-34 by 13%, and men 18-49 by 11%.

* Adult Swim ranked #3 in Prime Time delivery of adults 18-34 among all basic cable networks. Compared to December 2012, Prime delivery also increased by double-digits across the board, ranging between 15% and 25%.

* New episodes of Robot Chicken in January (Sundays, 12 a.m.) ranked #1 in the time period among all key adults & men, growing by double digits across the board vs. the same time period last year, ranging between 54% and 79%.

* Adult Swim’s newest original series, Newsreaders (premiered Thursday, January 17, 12 a.m.) has earned significant growth vs. last year’s time period, growing mostly by double digits: adults 18-24 grew by 12%, adults 18-34 by 22%, adults 18-49 by 35%, men 18-24 by 20%, men 18-34 by 27% and men 18-49 by 37%.

* Adult Swim programming accounted for 15 of the top 50 telecasts on basic cable for the month among adults 18-34.

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