51 views 0 comments

PR: Cartoon Network/Adult Swim Ratings Highlights for January 2013

by onJanuary 29, 2013
 

Turner Broadcasting has released the following ratings highlights for Cartoon Network and Adult Swim covering the month of January 2013:

CARTOON NETWORK

* Across January 2013, Cartoon Network ranked as basic cable’s #1 destination for Total Day delivery of boys 9-14. Overall, Total Day delivery of kids 9-14 grew by 3%, compared to January 2012.

* Cartoon Network also scored as the #1 TV destination for all boys 2-11, 6-11 & 9-14 on Monday and Thursday nights (7-9 p.m.), while #1 among boys 6-11 on Wednesday nights and #1 among boys 9-14 on Friday nights.

* Cartoon Network’s newest original series, the live-action sketch comedy show Incredible Crew (Thursday, 8 p.m.) premiered on Jan. 24, ranking #1 in its time period among all boys 2-11, 6-11 & 9-14. Delivery across all targeted kids and boys demos grew mostly by double digits vs. the 2012 time period-kids 2-11 increased by 6%, kids 6-11 by 19%, kids 9-14 by 16%, boys 2-11 by 19%, boys 6-11 by 26% and boys 9-14 by 18%.

* Among the network’s original animated programming, Regular Show (Mondays, 8 p.m.) and Adventure Time (Mondays, 7:30 p.m.) each ranked #1 in their respective timeslots among boys 2-11 & 6-11. Both series earned significant delivery gains in January across all kids and boys demos, ranging between 4% and 24%.

* On Saturday Morning, premiere episodes of Pokemon BW: Rival Destinies (8:30 a.m.) and Ben 10: Omniverse (9 a.m.) each ranked #1 among boys 9-14, posting double-digit growth across all kids & boys demos vs. last year, ranging between 12% and 31%. Additionally, original series Star Wars: The Clone Wars (9:30 a.m.) increased all kids and boys deliveries vs. last year’s time period, ranging between 24% and 45%.

ADULT SWIM

* Adult Swim’s Total Day performance in January 2013 ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24 &18-34 on basic cable. Compared to January 2012, Total day delivery earned double-digit growth among all target demos-adults 18-24 grew by 18%, adults 18-34 by 12%, adults 18-49 by 13%, men 18-24 by 14%, men 18-34 by 13%, and men 18-49 by 11%.

* Adult Swim ranked #3 in Prime Time delivery of adults 18-34 among all basic cable networks. Compared to December 2012, Prime delivery also increased by double-digits across the board, ranging between 15% and 25%.

* New episodes of Robot Chicken in January (Sundays, 12 a.m.) ranked #1 in the time period among all key adults & men, growing by double digits across the board vs. the same time period last year, ranging between 54% and 79%.

* Adult Swim’s newest original series, Newsreaders (premiered Thursday, January 17, 12 a.m.) has earned significant growth vs. last year’s time period, growing mostly by double digits: adults 18-24 grew by 12%, adults 18-34 by 22%, adults 18-49 by 35%, men 18-24 by 20%, men 18-34 by 27% and men 18-49 by 37%.

* Adult Swim programming accounted for 15 of the top 50 telecasts on basic cable for the month among adults 18-34.

Related Content from ZergNet:

Be the first to comment!
 
Leave a reply »

 

    You must log in to post a comment