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PR: Spider-Man Swings Into History With New Guinness World Records Title

 More Than 2,000 Marvel Fans Celebrate Iconic Super Hero’s Birthday

At New York Comic Con with Title for “Most Contributions to a Greeting Card”

New York – October 19th, 2012 – Spider-Man, the world’s most popular SuperHero, has a new title to add to his roster – record breaker! In honor of Spider-Man’s Birthday, Marvel pulled out all the stops and broke the Guinness World Records® title for the “Most Contributions to a Greeting Card” with an incredible 2,707 signatures on October 14, 2012.

The famous character’s birthday occurred during New York Comic Con, with pop culture fans from all around the country gathering in the Super Hero’s hometown to be a part of this historic moment. The New York City Mayor’s Office celebrated the event by announcing that October 14th, his official birthday, would hereby be recognized as ‘Spider-Man Day’ via an official proclamation from New York City Mayor Bloomberg

” There was never any doubt in our mind that Marvel’s devoted fans would ensure that Spider-Man’s birthday was anything short of historic!” said Axel Alonso, Editor in Chief, Marvel Entertainment. “It was a pleasure to work with our friends at Guinness to break this record and create a truly unique event in the entertainment world.”

To give Spider-Man the birthday he deserved, Marvel teamed up with Hallmark Cards to create a life size card 8 feet wide and 6 feet tall and stationed it at their booth throughout all four days of New York Comic Con. Fans and enthusiasts were given the chance to wish their favorite wall-crawling protector a “Happy Birthday” and be a part of Guinness World Records history.

The previous record of 1,816 contributions had been set in August during the conclusion celebrations of the TNT show “The Closer.”

“For 50 years, Spider-Man has proven to us all that he’s nothing short of amazing. And now, by receiving the most-ever contributions to a greeting card with 2,707 Happy Birthday wishes, our friendly neighborhood Spider-Man is an official Guinness World Records holder too,” said Guinness World Records Official Adjudicator, Mike Janela.

Amazing Fantasy #15, the ‘Most Expensive Silver Age Comic’ ($1.1million) and Spider-Man’s first comic book appearance, is currently featured in the Guinness World Records® 2013 Edition, available wherever books are sold for the suggested retail price of $28.95. Look out for the 2013 eBook version to launch November 1st. For more information about Guinness World Records 2013 visit www.guinnessworldrecords.com and Facebook.

About Guinness World Records
Guinness World Records (GWR) is the global authority on record-breaking achievements. First published in 1955, the annual Guinness World Records™ book has become one of the biggest-selling copyright titles of all time, selling 120 million copies to date in 22 languages and in more than 100 countries. The internationally renowned brand is now also available across a number of platforms – GWR’s global television shows are watched by 250 million viewers annually; digital media and online record-processing services attract more than 50 million visitors a year; and the live events team annually entertains and inspires 1.5 million people around the world. GWR receives more than 1,000 applications each week and has a specialized team of multi-language record managers and adjudicators who travel the globe to verify official record attempts. GWR also has a commercial division (Guinness World Records Corporate) that offers accessible record-breaking business solutions to other organizations and brands.

About Marvel:
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com

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