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PR: Jazwares Expands Portfolio to Include Nickelodeon License; New Figures & Plush Set to Launch Fall 2012

JAZWARES EXPANDS PORTFOLIO TO INCLUDE NICKELODEON LICENSE

New Line of Classic Nicktoons Figures and Plush Set to Launch Fall 2012

SUNRISE, FL – September 4, 2012 – Jazwares, a leader in the licensed products marketplace, announced today a licensing partnership with Nickelodeon to create Nicktoons-themed figures and plush. Inspired by some of the network’s most iconic animated series, the line will feature Rugrats, Jimmy Neutron, Aaahh!!! Real Monsters, Ren & Stimpy, Fairly Odd Parents, CatDog, Hey Arnold!, Danny Phantom, Rocket Power, Rocko’s Modern Life, and T.U.F.F. Puppy designed products. This licensing agreement follows Jazwares’ successful 2011 release of figures and electronics based on Nickelodeon’s popular Fanboy & Chum Chum series.

We are always looking for new and meaningful licenses to add to our growing roster, and with Nicktoons’ iconic characters and memorable series, this is the perfect fit,” said Laura Zebersky, executive vice president global sales, Jazwares. “Nicktoons is a brand enjoyed across generations, so we hope that introducing each series’ prominent characters as figures and plush will allow consumers both young and old to savor some of the fondest moments of their favorite shows.”

Jazwares’ Nicktoons line will include 2-inch 6-pack and 4-pack figure sets as well as 2-inch figures, 6-inch figures and 7-inch plush items. The line of articulated and collectible figures as well as plush items will be available nationwide fall 2012.

“Nickelodeon has a longstanding history in animation; our series are filled with great storytelling, compelling characters and irreverent humor — we’re very excited to expand our relationship with Jazwares to develop the new Nicktoons line,” Manuel Torres, senior vice president, global toys and consumer electronics, Nickelodeon.

Nicktoons, which initially launched as an original programming block of three shows on Nickelodeon in 1991, has expanded over the past two decades to include more than 39 original series. The Nicktoons network currently reaches nearly 58 million homes via cable, digital cable and satellite.

About Jazwares, Inc.

With its focus on innovation and function, Jazwares has established itself as a well-respected leader in the licensed products industry, delivering a diverse line of goods featuring some of the most contemporary entertainment properties in the marketplace. Today, through the expertise of their design specialists, Jazwares continues to offer a wide array of products and has expanded its line of action figures and electronics with some of today’s hottest licenses around. This includes Adventure Time, Regular Show, 1D, Hanna-Barbera, Plants vs. Zombies, Star Wars, Lalaloopsy, Nicktoons, WWE, Beyblade, Sonic the Hedgehog, Mortal Kombat among others. Jazwares’ goal is to invent toys and related products that are new to the marketplace, featuring the licenses that kids want at an affordable price. For more information about Jazwares, Inc., please visit www.jazwares.com.

About Nickelodeon

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

About Nicktoons

Nicktoons is the fastest growing kids’ network and offers programming such as Monsuno, the Dragon Ball franchise, Iron Man: Armored Adventures, Voltron Force, NFL’s Rush Zone: Guardians of the Core, and the Power Rangers franchise as well as a roster of hits that have defined kids’ and animation lovers’ TV, including Avatar: The Last Airbender, Invader Zim, Danny Phantom, SpongeBob SquarePants, The Fairly OddParents, and The Adventures of Jimmy Neutron, Boy Genius.  Nicktoons currently reaches 61 million homes via cable, digital cable and satellite.  For more information or artwork, visit http://www.nickpress.com.  Nicktoons and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB). 

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