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SDCC2012: PR: MAD Artist's Edition Coming From IDW

MAD Artist’s Edition Coming From IDW

Historic covers and stories from the very earliest issues

San Diego, CA (July 13, 2012) – Before MAD Magazine was read in nearly every household, there was Mad Comics. Written and edited by the brilliant Harvey Kurtzman, and drawn by the best and most creative cartoonists of the time, including Wally Wood, Bill Elder, Jack Davis, and Basil Wolverton, Mad was the most innovative satirical publication ever unleashed upon the youth of America.

The MAD: ARTIST’S EDITION will be approximately 160 pages and measure 15″ x 22″. The expected release date is in December. It will include a dozen of the earliest covers and a selection of some of the finest and most memorable stories, including classics such as “Batboy and Rubin” by Wally Wood and “Howdy Dooit” by Elder. In the Artist’s Edition style, these covers and stories will be reproduced as very few people have ever seen them before.

“Mad influenced generations of filmmakers, artists and countless others,” said Editor Scott Dunbier, “its impact on American culture can’t be understated.” Continued MAD Editor John Ficarra, “This is a really fabulous book and I just want to be clear: I say something nice about it in the press release and I definitely get a free copy. Otherwise forget it.”

What is an Artist’s Edition? Artist’s Editions are printed the same size as the original art. While appearing to be in black & white, each page has been scanned in COLOR to mimic as closely as possible the experience of viewing the actual original art—for example, you are able to clearly see paste-overs, blue pencils in the art, editorial notes, art corrections. Each page is printed the same size as drawn, and the paper selected is as close as possible to the original art board.

Previous Artist’s Editions include DAVE STEVENS’ THE ROCKETEER: ARTIST’S EDITION and WALTER SIMONSON’S THE MIGHTY THOR: ARTIST’S EDITION, JOHN ROMITA’S THE AMAZING SPIDER-MAN: ARTIST’S EDITION, WALLY WOOD’S EC STORIES: THE ARTIST’S EDITION, SERGIO ARAGONES’ GROO THE WANDERER: ARTIST’S EDITION, and DAVID MAZZUCCHELLI’S DAREDEVIL: BORN AGAIN ARTIST’S EDITION.

The ROCKETEER ARTIST’S EDITION won two Eisner Awards last year, for Best Archival Project and Best Design.

Visit IDWPublishing.com to learn more about the company and its top-selling books. IDW can also be found at http://www.facebook.com/#!/idwpublishing and http://tumblr.idwpublishing.com/ and on Twitter at @idwpublishing.

About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS and G.I. JOE, Paramount’s Star Trek; HBO’s True Blood; the BBC’s DOCTOR WHO; Nickelodeon’s Teenage Mutant Ninja Turtles; Toho’s Godzilla; Wizards of the Coasts Magic: The Gathering and Dungeons & Dragons; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, and Yoe! Books, a partnership with Yoe! Studio.

IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot, while Michael Bay’s Platinum Dunes and Sony are bringing Zombies vs. Robots to film.

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