The following ratings highlights cover Cartoon Network and Adult Swim
across March 2012 Week 2:
CARTOON NETWORK
* Once more, Cartoon Network claimed television’s #1 network for
the week among boys (2-11, 6-11, 9-14) in Early Evening Prime (7-9
p.m.), charting remarkable double-digit delivery growth across all kids
demos in both Prime and Total Day ranging between 21% and 39%. In Prime
(7-9 p.m.), average kids 2-11 delivery (957,000) grew by 36%, kids 6-11
(685,000) by 39% and kids 9-14 (524,000) by 30%. In Total Day, average
kids 2-11 (553,000) grew by 21%, kids 6-11 (349,000) by 30% and kids
9-14 (267,000) by 27%.
* Winning every weeknight (Monday-Friday, 7-9 p.m.) among boys
2-11, 6-11 and 9-14, Cartoon Network also was the #1 destination for
kids 2-11 & 6-11 on Wednesday night. Wednesday night’s premiere episode
of Ninjago (8 p.m.) was the #1 telecast of the week among boys 2-11 and
the #1 telecast of the day among kids 2-11 & 6-11 (and all boys) on
television, posting triple-digit gains (109% to 160%) across all kids
demos.
* Among the network’s original comedy programming, Monday’s
Adventure Time (7 p.m., 7:30 p.m.), Regular Show (8 p.m.) and Mad (8:30
p.m.) each ranked #1 in their time periods among boys. Tuesday’s The
Amazing World of Gumball (7:30 p.m.) and Level Up (8 p.m.) both ranked
#1 in their time periods among boys. Thursday night’s line-up earned
double & triple-digit delivery gains vs. last year among kids and boys,
and Friday night’s line-up also earned double-digit delivery gains among
kids 2-11 & 6-11 and boys 2-11 & 6-11.
* Saturday morning’s presentation of the new DC Nation block,
featuring Green Lantern (10 a.m.) and Young Justice (10:30 a.m.), earned
significant double delivery gains across all kids demos vs. the same
time period last year. Green Lantern’s kids 2-11, 6-11 & 9-14 average
delivery grew between 13% and 38%, while Young Justice’s kids demo
deliveries grew between 25% and 42%.
ADULT SWIM
* Sunday night’s presentation of the Adult Swim original series
Robot Chicken (10 p.m.) scored double-digit delivery gains across all
targeted adult and male audiences: adults 18-34 (217,000) grew by 13%,
adults 18-49 (391,000) by 18%, adults 18-24 (136,000) by 81%, men 18-34
(147,000) by 62%, men 18-49 (269,000) by 49% and men 18-24 (108,000) by
96%.
* Thursday night’s premiere episode of original series Delocated
(12 a.m.) also earned solid delivery gains across all adult demos vs.
the same time period last year. Adults 18-34 (649,000) grew by 5%,
adults 18-49 (879,000) grew by 8% and adults 18-24 (342,000) grew by
11%.
* Across the second week of March, Adult Swim ranked #1 on basic
cable for Total Day Delivery of young adult and young men demos-adults
18-34, 18-49 & 18-24, as well as men 18-34 & 18-24.
* Adult Swim programming-including Family Guy, Robot Chicken and
American Dad-accounted for 16 of the top 50 telecasts for the week on
basic cable among adults 18-34 (more than any other network), and 20 of
the top 50 among men 18-34, also more than any other network.
