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"Adventure Time" and "The Looney Tunes Show" Hit Series High Ratings This Week

Two of Cartoon Network’s top series, Adventure Time and The Looney Tunes Show, hit series high ratings earlier this week. Monday’s Adventure Time (8 p.m.) scored 3.3 million total viewers and also hit series highs with kids 2-11, 6-11, 9-14 and boys 2-11, 6-11 and 9-14. The Looney Tunes Show (Tuesday, 8 p.m.) scored 2.6 million total viewers and hit series highs with kids 2-11 and 6-11 and boys 2-11 and 6-11. Full details follow:

Highlights of ADVENTURE TIME’s episode premiere performance, compared to the same 2010 time period, include the following:

  • Kids 6-11 delivery (1,429,000) increased by 25%, and ratings (5.8) by 26%
  • Kids 2-11 delivery (1,844,000) increased by 28%, and ratings (4.5) by 29%
  • Kids 9-14 delivery (1,316,000) increased by 73%, and ratings (5.5) by 77%
  • Boys 6-11 delivery (1,063,000) increased by 23%, and ratings (8.5) by 25%
  • Boys 2-11 delivery (1,283,000) increased by 23%, and ratings (6.1) by 24%
  • Boy 9-14 delivery (949,000) increased by 61%, and ratings (7.7) by 64%
  • Total Viewers 2+ delivery (3,315,000) increased by 42%

THE LOONEY TUNES SHOW “That’s My Baby” episode (source: NHI Galaxy Explorer, Live + SD U.S. rating):

  • Kids 6-11: series high 4.6 rating, up +24% from 3.7 last week
  • Total Viewers 2+: series high 2,557,000 viewers, up +12% from 2,284,000 last week
  • Kids 2-11: series high 3.5 rating, up +9% from 3.2 last week
  • Boys 2-11: series high 4.9 rating, up +9% from 4.5 last week
  • Boys 6-11: series high 6.6 rating, up +25% from 5.3 last week
  • Boys 9-14: series high 4.6 rating, equaling previous series high established last week

Season to date, THE LOONEY TUNES SHOW is delivering significant year-to-year gains for Cartoon Network in the Tuesdays 8/7c time period, over the same time frame (vs. May 4-September 7, 2010) last year

  • Total Viewers 2+: Season to date average of 2,134,000 viewers is up +68% over 1,272,000 during same time frame last year
  • Kids 2-11: Season to date average rating of 2.9 is up +53% over 1.9 during same time frame last year
  • Kids 6-11: Season to date average rating of 3.5 is up +75% over 2.0 during same time frame last year
  • Boys 2-11: Season to date average rating of 3.9 is up +50% over 2.6 during same time frame last year
  • Boys 6-11: Season to date average rating of 4.9 is up +69% over 2.9 during same time frame last year

[Source: Cartoon Network, Nielsen Media Research]

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