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NY Times on "South Park" Season 15 Promo Campaign

The New York Times has taken a look at Viacom’s plans to promote the 15th season of South Park, including a team-up with Frito-Lay to sell “Cheesy Poofs” snacks for a limited time at Wal-Mart and a major presence at the San Diego Comic Con 2011 that will present artwork, memorabilia, photo and tattoo booths, and South Park-style avatars for use on Facebook or other social media sites.

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