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Zynga Starts Week-Long "Rango" Promotion

by on March 1, 2011

According to the Hollywood Reporter, Zynga, the social gaming company behind such hits as FarmVille and Mafia Wars, has partnered up with Paramount/Nickelodeon to promote the theatrical release of Rango.

The advertising integration, which started this afternoon, will allow FrontierVille users to play Rango themed quests and even win a Rango trophy inside the game for the entire week.

An estimated 15 million players log on to FrontierVille daily, a fact that many find to be a huge asset.

Quote Originally Posted by The Hollywood Reporter

“We are continuously looking for new and innovative ways to create interactive experiences for our movie-going audiences,” said Amy Powell, Paramount’s executive vp of interactive marketing and film production. Given Zynga’s proven success building fun and engaging games, bringing Rango to FrontierVille seemed like a natural fit.”

Rango opens nationwide on Friday, March 4, 2011.

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