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Zynga Starts Week-Long "Rango" Promotion

According to the Hollywood Reporter, Zynga, the social gaming company behind such hits as FarmVille and Mafia Wars, has partnered up with Paramount/Nickelodeon to promote the theatrical release of Rango.

The advertising integration, which started this afternoon, will allow FrontierVille users to play Rango themed quests and even win a Rango trophy inside the game for the entire week.

An estimated 15 million players log on to FrontierVille daily, a fact that many find to be a huge asset.

Quote Originally Posted by The Hollywood Reporter

“We are continuously looking for new and innovative ways to create interactive experiences for our movie-going audiences,” said Amy Powell, Paramount’s executive vp of interactive marketing and film production. Given Zynga’s proven success building fun and engaging games, bringing Rango to FrontierVille seemed like a natural fit.”

Rango opens nationwide on Friday, March 4, 2011.

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