NY Times on Development and Launch of the Hub Network

The New York Times examines the new Hub network, starting from its conversion from the Discovery Kids network, the competitive environment that the new network faces, the marketing campaign promoting it, and concerns about commercialization. Toymaker Hasbro owns a 50% stake in the network and has developed a number of shows based on their properties, including new Transformers, G.I. Joe, and My Little Pony shows, as well as a show titled Family Game Night after a Hasbro video game. However, while the companies involved in the network are “not apologetic about the fact that merchandising is an important part of the children’s television business,” the article reports an assertion from network chief Margaret Loesch that Hasbro ads will not run during Hasbro-branded shows.

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