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Cable TV Ratings: "SpongeBob" Rules Top 25, "Dora" Turns 10 to Good Numbers

by on August 18, 2010

SpongeBob SquarePants was the only animated series in the cable top 25 for the week of August 9 – 15. A new episode on Monday night at 8 p.m. was the highest rated with 4.384 million viewers (#13 for the week). SpongeBob also took seven other spots in the top 25 as well, coming in at #15, #18, #20, and #22-25 all averaging between 3.8 and 4.1 million viewers.

Other animated program ratings for the week include:

  • A new episode of Scooby-Doo! Mystery Incorporated on Cartoon Network (Monday, 7 p.m.) scored 515,000 kids 6-11, 787,000 kids 2-11 and 352,000 kids 9-14. All demos were down week-to-week, no doubt because of the SpongeBob marathon on Nickelodeon that lead up to the new episode that same night.
  • Also on Cartoon Network Monday night, a new Total Drama World Tour (9 p.m.) scored 714,000 kids 6-11, 1.059 million kids 2-11 and 578,000 kids 9-14, 493,000 boys 6-11, 660,000 boys 2-11, 393,000 boys 9-14 and 1.865 million total viewers age 2+. All demos and total viewers numbers were up week-to-week.
  • A repeat of Scooby-Doo! Mystery Incorporated on Monday at 9:30 p.m. (same episode from earlier in the night) scored 1.714 million total viewers.
  • A new Futurama on Comedy Central (Thursday, 10 p.m.) scored 1.926 million viewers and a 1.0/3 adults 18-49 rating. Down only slightly in total viewers week-to-week.
  • Two repeats of Star Wars: The Clone Wars on Cartoon Network Friday night scored as follows – 9 p.m.: 327,000 kids 6-11, 614,000 kids 2-11 and 292,000 kids 9-14; 9:30 p.m.: 332,000 kids 6-11, 628,000 kids 2-11 and 282,000 kids 9-14.
  • Nickelodeon’s Sunday night premieres of Dora’s Big Birthday Adventure (8 p.m.), celebrating 10 years of the series, scored 3.3 million total viewers of which 1.1 million were kids 2-5 years old, making it the highest rated primetime Dora special in almost 2 years. Following that was a 12-minute documentary special, Dora: The Girl Heard ‘Round the World, which scored 2.3 million total viewers.

(All times are Eastern. Total viewers includes persons age 2+.)

[Sources: Nickelodeon, Cartoon Network, TVbytheNumbers.com and Travis Yanan]

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