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Cable TV Ratings: "SpongeBob" Rules Top 25, "Dora" Turns 10 to Good Numbers

by onAugust 18, 2010

SpongeBob SquarePants was the only animated series in the cable top 25 for the week of August 9 – 15. A new episode on Monday night at 8 p.m. was the highest rated with 4.384 million viewers (#13 for the week). SpongeBob also took seven other spots in the top 25 as well, coming in at #15, #18, #20, and #22-25 all averaging between 3.8 and 4.1 million viewers.

Other animated program ratings for the week include:

  • A new episode of Scooby-Doo! Mystery Incorporated on Cartoon Network (Monday, 7 p.m.) scored 515,000 kids 6-11, 787,000 kids 2-11 and 352,000 kids 9-14. All demos were down week-to-week, no doubt because of the SpongeBob marathon on Nickelodeon that lead up to the new episode that same night.
  • Also on Cartoon Network Monday night, a new Total Drama World Tour (9 p.m.) scored 714,000 kids 6-11, 1.059 million kids 2-11 and 578,000 kids 9-14, 493,000 boys 6-11, 660,000 boys 2-11, 393,000 boys 9-14 and 1.865 million total viewers age 2+. All demos and total viewers numbers were up week-to-week.
  • A repeat of Scooby-Doo! Mystery Incorporated on Monday at 9:30 p.m. (same episode from earlier in the night) scored 1.714 million total viewers.
  • A new Futurama on Comedy Central (Thursday, 10 p.m.) scored 1.926 million viewers and a 1.0/3 adults 18-49 rating. Down only slightly in total viewers week-to-week.
  • Two repeats of Star Wars: The Clone Wars on Cartoon Network Friday night scored as follows – 9 p.m.: 327,000 kids 6-11, 614,000 kids 2-11 and 292,000 kids 9-14; 9:30 p.m.: 332,000 kids 6-11, 628,000 kids 2-11 and 282,000 kids 9-14.
  • Nickelodeon’s Sunday night premieres of Dora’s Big Birthday Adventure (8 p.m.), celebrating 10 years of the series, scored 3.3 million total viewers of which 1.1 million were kids 2-5 years old, making it the highest rated primetime Dora special in almost 2 years. Following that was a 12-minute documentary special, Dora: The Girl Heard ‘Round the World, which scored 2.3 million total viewers.

(All times are Eastern. Total viewers includes persons age 2+.)

[Sources: Nickelodeon, Cartoon Network, TVbytheNumbers.com and Travis Yanan]

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