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"Total Drama World Tour" Premieres to 2.2 Million Viewers, Sets Records

Cartoon Network’s premiere of Total Drama World Tour on Monday, June 21 scored very high ratings for the network. The 9PM premiere was watched by 2.2 million total viewers (age 2+), and placed the following ranks:

  • #1 telecast of the night on ALL TV among boys 6-11 (762,000/6.1 rating), boys 9-14 (699,000/5.6 rating) and kids 9-14 (957,000/3.9 rating)
  • #1 telecast in its timeslot on ALL TV among kids 6-11 (1,080,000/4.4 rating) and kids 2-11 (1,332,000/3.2 rating)
  • Most-watched Cartoon Network telecast so far this year among kids 9-14
  • Third most-watched Cartoon Network telecast to date in 2010 among kids 6-11—behind premiere of Adventure Time (April 5) and season finale of Star Wars: The Clone Wars (April 30)

The night also included new episodes of Adventure Time (8PM), Flapjack (8:30PM) and 6teen (9:30PM). Each ranked #1 in their timeslots vs. all TV with boys 6-11 and boys 9-14. Breakdown for each series:

Adventure Time

  • Kids 6-11 delivery (926,000) increased by 76%, and ratings (3.8) by 73%
  • Kids 2-11 delivery (1,193,000) increased by 80%, and ratings (2.9) by 81%
  • Kids 9-14 delivery (738,000) increased by 70%, and ratings (3.0) by 67%
  • Boys 6-11 delivery (696,000) increased by 71%, and ratings (5.5) by 67%
  • Boys 9-14 delivery (557,000) and ratings (4.5) both increased by 67%
  • Total viewers age 2+ (1,996,000)

The Marvelous Misadventures of Flapjack

  • Kids 6-11 delivery (874,000) increased by 22%, and ratings (3.6) by 24%
  • Kids 2-11 delivery (1,094,000) increased by 26%, and ratings (2.7) by 29%
  • Kids 9-14 delivery (693,000) increased by 20%, and ratings (2.8) by 17%
  • Boys 6-11 delivery (622,000) and ratings (5.0) both increased by 14%
  • Boys 9-14 delivery (524,000) increased by 13%, and ratings (4.2) by 14%
  • Total viewers age 2+ (1,775,000)

6teen

  • Kids 6-11 delivery (695,000) increased by 76%, and ratings (2.8) by 75%
  • Kids 2-11 delivery (883,000) and ratings (2.1) both increased by 75%
  • Kids 9-14 delivery (586,000) increased by 91%, and ratings (2.4) by 85%
  • Boys 6-11 delivery (525,000) and ratings (4.2) both increased by 75%
  • Boys 9-14 delivery (446,000) increased by 78%, and ratings (3.6) by 80%

[Sources: Cartoon Network, total viewers numbers via Travis Yanan at PIFeedback.com]

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