NY Times on the Making & Marketing of "The Secret of Kells"
The New York Times has delved into the unlikely success story of The Secret of Kells (free registration required), the independent Irish animated feature film made for €6 million (approx. US$8 million) that managed to snag an Oscar nomination for Best Animated Feature against stiff competition from Disney, DreamWorks, Pixar, and other Hollywood animation heavy hitters. The article digs into how the director Tomm Moore began working on the film while studying animation in college, formed a company to make it, and managed a production that involved 200 people in 5 different countries, as well as its distribution problems and the word-of-mouth campaign that led to an Annie Award nomination and ultimately the Oscar nomination.
The Secret of Kells will open in New York City on Friday, and go into nationwide release on March 19, 2010.