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Nick and Mattel Release "Tween Dora" Image to Soothe Negative Reactions

The originally released silhouette and the newly released image of 'Tween Dora'In the wake of an overwhelmingly negative reaction to a teaser image of a “tween Dora the Explorer,” Nickelodeon and Mattel have released a newer image and more information about the planned changes to the character (left, click to enlarge). The older, silhouetted image has been replaced with a true photo of Dora, which reveals that the fears of a sexed-up Dora were unfounded. Nickelodeon also made clear that this new Dora will not replace the existing Dora the Explorer cartoon, but will be the model for an interactive doll for 5- to 8-year olds, in an effort to ensure that children stay with the Nickelodeon brand as they grow older. The companies also stated that the idea for the new toy came from unrelated research, discovering that “parents wanted a way to keep Dora in their children’s lives and have their daughters move on to a toy that was age appropriate.”

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