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"Make Your Own Morph" Contest Launched by Firebox.com and Aardman Animations

Firebox.com and Aardman Animations are teaming up to launch a “Morphmation” competition, which will invite people to submit their own 2-minute stop-motion animations starring the Morph figure in the “Make Your Own Morph” kits sold by Firebox.com. Budding filmmakers can submit their short films at http://www.firebox.com/morphmation through the end of April. The top 5 funniest and wackiest shorts selected by Firebox.com will be displayed on Aardman’s YouTube channel for public comment, with Aardman selecting a final winner from the five. The winner will receive “a one-off signed original sketch – taken from a scene within their film – drawn by Peter Lord, Creative Director of Aardman and co-creator of Morph.” Second-prize will be a copy of Stop Motion Pro 6.5 High Definition software (used by Aardman), and an Animation Station, and third prize will be an Animation Station.

The full press release follows.


Firebox teams with creators of Morph to launch ‘Morphmation’

March 2009
Firebox.com has teamed up with Aardman Animations – the creators of Morph – to launch an animation competition entitled ‘Morphmation’. Inspired by the hugely popular Make your Own Morph product that the quirky gift e-tailer sells, Firebox will be encouraging Morph lovers to send in their 2 minute stop-motion animations starring the lovable clay figure.
The film festival with a difference will run for six weeks – from mid March until the end of April. Budding animators can upload their entries onto Firebox.com’s dedicated webpage: www.firebox.com/morphmation. The e-tailer will then select the five funniest and wackiest Morph adventures and display them on Aardman’s Youtube channel, whereupon fans can rate and comment upon the entries. When choosing the final winner, Aardman will take these comments into account.
The lucky Morphmation winner will receive a one-off signed original sketch – taken from a scene within their film – drawn by Peter Lord, Creative Director of Aardman and co-creator of Morph. Runners up will receive a copy of ‘Stop Motion Pro’ software and an ‘Animation Station’ product.
Christian Robinson – MD of Firebox.com comments: “Take Hart was one of my personal favourite TV shows growing up: Tony Hart was an absolute inspiration, and the characters of Morph, Chas and Nailbrush will always have a soft spot in my heart. I’m obviously not alone, as our ‘My Own Morph’ kit has become a top seller for Firebox since we launched it in September last year, with thousands a week being sold over Christmas. We are truly honoured to be working with Morph’s creators, Aardman Animations, on the Morphmation project, and can’t wait to see the creativity from our customers that this awesome competition will hopefully inspire.”
Peter Lord – Creative Director of Aardman and co-creator of Morph, comments: “We started animating with modelling clay because it was cheap and easily available, but we discovered, as we went along, that it’s also amazing fun. Modelling clay is really perfect for animation and I’m really excited to see what you can do with it. Amaze me!”

About Firebox.com:
University friends Michael Smith and Tom Boardman set up Firebox.com in 1998 with the dream of retailing, marketing and manufacturing a select range of new and unusual products from around the world. The company survived the dotcom boom and bust and has developed into a successful multi-channel retail operation including an award-winning website and a mail-order catalogue. Originally building a reputation for having the latest gadgets, games and boys toys for men, Firebox now services a broader market, identifying the latest trends in consumer products to bring quirky and unusual designer homewares, innovative gadgets and amusing gift ideas to their customers ahead of mainstream retailers.

About Aardman Animations:
Aardman, based in Bristol (UK), co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series and television commercials for both the domestic and international market. The studio has won over 400 international awards including 4 Oscars®.
Aardman’s multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions
www.aardman.com

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