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PR: "Madagascar: Escape 2 Africa" on DVD and Blu-ray on Feb 6, 2009

DREAMWORKS ANIMATION GIVES A WHOLE NEW REASON TO LOOK FORWARD TO FRIDAY…
THE BIGGEST MOVIE OF THE 4th QUARTER &
ONE OF THE TOP TEN FILMS OF THE YEAR
ARRIVES IN THE ‘MOVE IT! MOVE IT! DOUBLE DVD PACK’
WITH MORE FUN, MORE LAUGHS & MORE PENGUINS
FRIDAY, FEBRUARY 6, 2009

Worldwide Smash Hit Also Will Be Available on Blu-ray and Single Disc DVD

HOLLYWOOD, CALIF. – (January 7, 2009) Buckle up for a rockin’ ride with Alex, Marty, Melman, Gloria and the gang in the “hilarious” (WABC-TV) adventure from DreamWorks Animation SKG, Inc. (NYSE: DWA) that’s “even better than the first!” (WWOR-TV) when MADAGASCAR: ESCAPE 2 AFRICA comes in for a landing on DVD and Blu-ray on FRIDAY, February 6, 2009. With twice the laughs, twice the fun and twice the Penguins, the Move It! Move It! Double DVD Pack and Blu-ray are sure to be the talk of the watering hole. Both versions include the funniest movie of the year and two all-new, never-before-seen animated adventures from Nickelodeon’s brand new series, The Penguins of Madagascar. The series stars four feathered family favorites and King Julian back at the New York zoo where it all started – on a mission… without permission. The Move It! Move It! Double DVD Pack follows on the heels of last November’s release of the successful Kung Fu Panda Pandemonium Pack and offers an exceptional entertainment value for the whole family with an anticipated retail price under $25.

MADAGASCAR: ESCAPE 2 AFRICA proves that bigger IS better thanks to a steamer trunk full of additional bonus features including a behind-the-scenes peek at the creation of this animated epic, music videos and more Mad-Tastic fun exclusives with hours and hours of activities such as printables to download, games and much more. A single disc and a Valentine’s Day version in themed gift-wrapped packaging for gifting to sweethearts of all ages will also be available at stores nationwide.

Ben Stiller (Tropic Thunder), Chris Rock (Bee Movie), David Schwimmer (“Friends”), Jada Pinkett Smith (The Women), Sacha Baron Cohen (Borat), Cedric the Entertainer (Charlotte’s Web) and Andy Richter (Semi-Pro) return in MADAGASCAR: ESCAPE 2 AFRICA, joined by Alec Baldwin (“30 Rock”) as “Makunga,” will.i.am of the Black Eyed Peas as “Moto Moto,” Bernie Mac (Soul Men) as “Zuba” and Sherri Shepherd (“The View”) as Alex’s mom making their introduction to the watering hole as a brand-new cast of characters.

The four zany zoo denizens of the original blockbuster comedy prepare to head home to Manhattan in a rickety aircraft piloted by the ever-inventive penguin cadre. But when they crash land in the African savannah, it’s time for a crash course in survival. Now the four friends far from home must answer a question of the heart when Alex finds his long lost parents (Bernie Mac and Sherri Shepherd), Marty joins a herd of his wild brethren, Gloria finds romance with a hippo Casanova (will.i.am) who appreciates her curves and Melman has one last chance at his truest desire. With King Julien’s manic musical antics, the funniest pack of penguins ever and a pair of primates with opposable thumbs, MADAGASCAR: ESCAPE 2 AFRICA is “great family fun” (WABC-TV).

Move It! Move It! Marketing Campaign
The Friday DVD and Blu-ray debut will be supported by a massive marketing program including a multi-million dollar advertising campaign that will generate hundreds of millions of impressions across national television, print and online media outlets. In addition, DVD and BD messaging will be extended further through promotional partnerships with a wide range of companies including Carl’s Jr./Hardees, Hostess, Sargento Cheese and Chuck E. Cheese’s. A far-reaching publicity campaign for MADAGASCAR: ESCAPE 2 AFRICA is also being implemented leading up to street date and throughout the spring season.

DreamWorks Animation’s MADAGASCAR: ESCAPE 2 AFRICA DVD
The MADAGASCAR: ESCAPE 2 AFRICA two-disc DVD delivers more laughs and more fun with the Move It! Move It! DVD Double Pack featuring two episodes from Nickelodeon’s all-new series The Penguins of Madagascar and bonus features including the following:

Disc 1:
MADAGASCAR: ESCAPE 2 AFRICA
Bonus features:
· DWA Jukebox
· Filmmaker Commentary
· It’s A Family Affair: The Cast of ESCAPE 2 AFRICA
· The Making of ESCAPE 2 AFRICA
· Crash Landing
· African Adventure
· Jambo Jambo: Swahili Speak
· Test Flight of Air Penguin Game
· MADAGASCAR: ESCAPE 2 AFRICA Activision Game Trailer
· Four MAD Music Videos
The Traveling Song” Sing Along
“Move It, Move It”
“Big and Chunky”
“She Loves Me”

Disc 2:
THE PENGUINS OF MADAGASCAR
· “Popcorn Panic”
· “Gone in a Flash”
Bonus features:
· The Bronx Zoo: Madagascar
· Alex’s Dance Off
· The Heart of a Lion
· DVD-Rom
MADAGASCAR: ESCAPE 2 AFRICA PC Flash Mini-Game
MADAGASCAR: ESCAPE 2 AFRICA Game Demo w/ Exclusive Cheat Code
HP Printables
Weblinks
· Penguin Easter Eggs
Move It, Move It
Hock Shop
Julien’s Birthday
Tug of War
Fully Armed
No Thanks, I’m Stuffed

A MADAGASCAR: ESCAPE 2 AFRICA single-disc DVD will also be available in either a widescreen or full screen edition and includes the following special features:
· DWA Jukebox
· Filmmaker Commentary
· It’s A Family Affair: The Cast of ESCAPE 2 AFRICA
· The Making of ESCAPE 2 AFRICA
· Crash Landing
· African Adventure
· Jambo Jambo: Swahili Speak
· Test Flight of Air Penguin Game
· MADAGASCAR: ESCAPE 2 AFRICA Activision Game Trailer
· Four MAD Music Videos
· “The Traveling Song” Sing Along
· “Move It, Move It”
· “Big and Chunky”
· “She Loves Me”

DreamWorks Animation’s MADAGASCAR: ESCAPE 2 AFRICA Blu-ray
The MADAGASCAR: ESCAPE 2 AFRICA Blu-ray will be presented in 1080p High Definition with English 5.1 Dolby True HD, French 5.1 Dolby Digital and Spanish 5.1 Dolby Digital with English, English SDH+, French and Spanish subtitles. Bonus features include:
· Filmmakers’ Commentary
· It’s A Family Affair: The Cast of ESCAPE 2 AFRICA (HD)
· The Making of ESCAPE 2 AFRICA (HD)
· Crash Landing (HD)
· African Adventure (HD)
· Jambo Jambo: Swahili Speak (HD)
· The Bronx Zoo: Madagascar (HD)
· Alex’s Dance Off (HD)
· Test Flight of Air Penguin Game (HD)
· The Heart of a Lion (HD) – BD-LIVE
· MADAGASCAR: ESCAPE 2 AFRICA Activision Game Trailer
· Music Videos
“Move It, Move It” (HD)
“Big and Chunky” (HD)
“She Loves Me” (HD)
“The Traveling Song” (HD)
· THE PENGUINS OF MADAGASCAR
“Popcorn Panic”
“Gone in a Flash”
· Penguin Easter Eggs
Move It, Move It
Hock Shop
Julien’s Birthday
Tug of War
Fully Armed
No Thanks, I’m Stuffed
Blu-ray Exclusive Content
· The Animators’ Corner (HD)
· Trivia Track (HD)

DreamWorks Animation’s MADAGASCAR: ESCAPE 2 AFRICA Synopsis
All of the loveable characters are back – Alex the lion, Marty the zebra, Melman the giraffe and Gloria the hippo, King Julien, Maurice and the penguins – in MADAGASCAR: ESCAPE 2 AFRICA. They find themselves in the wildest place of all – the vast plains of Africa – where our zoo-raised crew encounter species of their own kind for the very first time. While discovering their roots, they quickly find the differences between the concrete jungle and the heart of Africa. Despite long-lost relatives, romantic rivals and scheming hunters, Africa seems like a great place…but is it better than their Central Park home?

About DreamWorks Animation SKG
DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX® theatres worldwide. The Company has theatrically released a total of seventeen animated feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie, Kung Fu Panda and Madagascar: Escape 2 Africa. Monsters vs. Aliens opens in theaters on March 27, 2009. All of the Company’s feature films are now being produced in stereoscopic 3D technology.

About Paramount Home Entertainment
Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.
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DREAMWORKS ANIMATION’S MADAGASCAR: ESCAPE 2 AFRICA SPECIFICATIONS
Street date: Friday, February 6, 2009
Runtime: 89 minutes
U.S. Rating: US – PG
Canadian Rating: G
DVD Aspect Ratios: Widescreen version Enhanced for 16×9 televisions
Full Screen version
DVD Sound: English Dolby Digital 5.1 Surround Sound
French Dolby Digital 5.1 Surround Sound
Spanish Dolby Digital 5.1 Surround Sound
English Dolby Digital 2.0 Surround Sound
DVD Subtitles: English, French and Spanish
Blu-ray: 1080p high definition
Blu-ray Sound: English 5.1 Dolby True HD
French 5.1 Dolby Digital
Spanish 5.1 Dolby Digital
Blu-ray Subtitles: English, English SDH+, French and Spanish

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