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Katzenberg Claims 3-D Goes Beyond Movies

In his keynote address to the 3DX Film and Entertainment Technology Festival in Singapore, DreamWorks Animation CEO Jeffrey Katzenberg repeated his predictions that “all films, regardless of budgets or type, will be made in 3-D,” providing an estimated timeline for this transition within 5 to 7 years, and that the migration will extend past movie screens and include mobile phones and laptops. He was joined by Walt Disney Studios Motion Pictures Group president Mark Zoradi and others, with Zoradi citing the success of the 3-D versions of Chicken Little and the Hannah Montana and Miley Cyrus: Best of Both Worlds Concert movie as proof that, “consumers clearly prefer 3-D if they have a choice.”

(Read Toon Zone’s coverage of Katzenberg’s earlier comments here.)

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