PR: TELETOON Set to Become Home of Marvel Animation in Canada
TELETOON SET TO BECOME THE HOME OF MARVEL ANIMATION IN CANADA
Multi-year agreement to see key Marvel Animated Super Heroes on TELETOON and TELTOON Retro in both English and French markets
Toronto – TELETOON Canada Inc. and Marvel Animation today announce a multi-year output deal that sees TELETOON become the home of Marvel Animation in Canada. Beginning in spring 2009, a broad spectrum of Marvel animated series will air on TELETOON networks in both English and French. The agreement sees Marvel deliver a minimum of 182 episodes of first-run animation for broadcast and includes rights for additional platforms including broadband, video-on-demand, mobile and other online opportunities.
“Super heroes have always been key demo winners on TELETOON,” said Len Cochrane, President, TELETOON Canada Inc. “This partnership with Marvel is central to building our dominance with boys 2-11 and attracting more young adults who have grown up with the Marvel Universe.”
“With this announcement, Marvel Animation and TELETOON are now the clear home for Super Heroes across all of Canada for many years to come,” said Eric Rollman, President, Marvel Animation. “This commitment by TELETOON and Marvel will allow all of our partners in licensing and at retail to lock in long range planning strategies further strengthening the Marvel brand as we continue building awareness across all media platforms.”
First-run shows based on Marvel characters like Iron Man, The Avengers and Wolverine will air on TELETOON in the prime Sunday morning action block and be stripped after school in the weekday schedule. Plus, fanboys, adults and teens will see Marvel stunts and specials in the night-time TELETOON Detour block. The agreement builds on a solid relationship between the two companies that already sees TELETOON and TELETOON Retro air Marvel shows such as the classic Spider-Man, the new series The Spectacular Spider-Man, and films such as The Ultimate Avengers, The Invincible Iron Man, Captain America and X-Men.
TELETOON Canada inc. brings kids, youth and adults the best in animated entertainment with four nationwide specialty television channels, TELETOON English and French and TELETOON Retro English and French. Founded in 1997, TELETOON Canada inc. is owned by Astral Media (50%) and Corus Entertainment (50%).
About Marvel Entertainment
With a library of over 5,000 characters built over more than sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics), with emphasis on feature films, television, DVD, consumer products, video games, action figures, role-playing toys and promotions. Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world. For more information, visit www.marvel.com.